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Search: subject:"marketing exchange theory"
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Marketing not elsewhere classified
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community business partnerships
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marketing exchange theory
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marketing research
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strategic philanthropy
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Marketing
exchange
theory
: how it can inform community-business partnerships
Madden, Kym M.
;
Scaife, Wendy A.
-
2007
of
marketing
exchange
theory
for an increasingly popular form of strategic philanthropy: the community …
Persistent link: https://www.econbiz.de/10009437736
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