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Search: subject:"message process involvement"
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Consumer behaviour
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message process involvement
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Trivedi, Jay P.
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Deshmukh, Siddharth
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Sama, Ramzan
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Global business review
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International journal of electronic customer relationship management : IJECRM
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ECONIS (ZBW)
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Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
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2
The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Trivedi, Jay
;
Sama, Ramzan
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012179619
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3
Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer : a fashion industry perspective
Trivedi, Jay P.
- In:
International journal of electronic customer …
11
(
2017/2018
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011966940
Saved in:
4
Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P.
- In:
Global business review
18
(
2017
)
3
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011745471
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