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Capturing the voice of the customer : focus groups versus netnography?
Kabel, Daan
;
Martin, Jason
;
Elg, Mattias
;
Witell, Lars
- In:
Total quality management & business excellence
35
(
2024
)
11/12
,
pp. 1359-1377
Persistent link: https://www.econbiz.de/10015048926
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