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Search: subject:"mixed-neutral user-generated content"
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Is neutral really neutral? : the effects of neutral user-generated content on product sales
Tang, Ya
;
Fang, Eric
;
Wang, Feng
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010381392
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