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~person:"Melero-Polo, Iguacel"
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Melero-Polo, Iguacel
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Customer engagement : innovation in
non-technical
marketing processes
Cambra-Fierro, Jesús J.
;
Melero-Polo, Iguacel
; …
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10010226652
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