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~institution:"Springer-Verlag GmbH"
~subject:"Product management"
~subject:"Consumer behaviour"
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Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
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2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
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2
IT-Marketing : Produkte anders denken - denn nichts ist, wie es scheint
Gerth, Norbert
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2015
-
2., aktualisierte, überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011333747
Saved in:
3
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2015
-
5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014010023
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