//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~type_genre:"Book section"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"orientation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social web
Beziehungsmarketing
3,345
Relationship marketing
3,345
Deutschland
580
Germany
580
Theory
468
Theorie
467
Consumer behaviour
399
Konsumentenverhalten
399
Customer satisfaction
246
Kundenzufriedenheit
246
Marketing management
231
Marketingmanagement
231
Lieferantenmanagement
222
Supplier relationship management
222
E-commerce
206
Electronic Commerce
206
Social Web
202
Dienstleistungsqualität
174
Service quality
174
Customer integration
146
Kundenintegration
146
Customer value
143
Kundenwert
143
Brand management
142
Markenführung
142
USA
141
United States
141
Innovation management
116
Innovationsmanagement
116
Internet marketing
109
Online-Marketing
109
Erfolgsfaktor
93
Online retailing
93
Online-Handel
93
Success factor
93
Customer service
90
Kundenservice
90
Strategic management
84
Strategisches Management
84
more ...
less ...
Online availability
All
Undetermined
39
Free
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Book section
Article in journal
1,511
Aufsatz in Zeitschrift
1,511
Aufsatz im Buch
202
Case study
21
Fallstudie
21
Conference paper
11
Konferenzbeitrag
11
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
127
German
75
Author
All
Dölling, Steffen
5
Möhlenbruch, Dirk
5
Ozuem, Wilson
4
Ritschel, Falk
4
Greve, Goetz
3
Michelis, Daniel
3
Bender, Gunnar
2
Bennemann, Stefan
2
Birker, Benjamin
2
Decker, Alexander
2
Georgi, Dominik
2
Gómez-Suárez, Mónica
2
Hornung, Sabine
2
Jiménez-Zarco, Ana Isabel
2
Meyer, Anton
2
Mink, Moritz
2
Prandelli, Emanuela
2
Robra-Bissantz, Susanne
2
Schröder, Jesko
2
Stephens, R. Todd
2
Tenge, Marion
2
Tsiotsou, Rodoula H.
2
Veloso, Mónica
2
Verona, Gianmario
2
Willis, Michelle
2
Zanger, Cornelia
2
Abbatty, Oyindamola
1
Abedin, Babak
1
Abosag, Ibrahim
1
Adeola, Ogechi
1
Afonso, Carlos M.
1
Ahlers, Michael
1
Al-Busaidi, Kamla Ali
1
Al-Rabayah, Wafaa A.
1
Al-Zyoud, Ahmad
1
Algesheimer, René
1
Almeida, Carlos M.
1
Alor-Hernandez, Giner
1
Amoako, George
1
Anderson, Helén
1
more ...
less ...
Published in...
All
How to succeed in the digital age : strategies from 17 top managers
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Contemporary issues in social media marketing
4
Customer relationship management and the social and semantic web : enabling cliens conexus
4
Customer-centric marketing strategies : tools for building organizational performance
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Strategic customer relationship management in the age of social media
4
Computer-mediated marketing strategies : social media and online brand communities
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Handbook of social media management : value chain and business models in changing media markets
3
Organizations and social networking : utilizing social media to engage consumers
3
Strategic uses of social media for improved customer retention
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
2
Digital and social media marketing : a results-driven approach
2
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
2
Harnessing the power of social media and web analytics
2
IT-Berater und soziale Medien : wer beeinflusst Technologiekunden?
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Leveraging computer-mediated marketing environments
2
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
2
Social media listening and monitoring for business applications
2
Strategic market creation : a new perspective on marketing and innovation management
2
Strategies and tools for managing connected consumers
2
The behavioral enterprise
2
The strategic enterprise
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
21st century management ; 2
1
A Research Agenda for Service Marketing
1
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
1
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Apps management and e-commerce transactions in real-time
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
202
Showing
1
-
10
of
202
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Customer relationship management : review of technology impact and use cases
Yerpude, Samir
;
Rautela, Sonica
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 87-99)
.
2023
Persistent link: https://www.econbiz.de/10014428103
Saved in:
5
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
Saved in:
6
Retrospective of the MCP-CE Conference in the period of 2004-2020
Anišić, Zoran
;
Suzić, Nikola
;
Medić, Nenad
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 313-334)
.
2023
Persistent link: https://www.econbiz.de/10014322034
Saved in:
7
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
8
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
9
Analysis of Portugal's wine certifying entities' social networks as communication channels
Almeida, Carlos M.
;
Afonso, Carlos M.
;
Serra, Manuel
; …
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 121-160)
.
2023
Persistent link: https://www.econbiz.de/10014295109
Saved in:
10
The influence of social media usage on firm performance during the COVID-19 era : an empirical study
Di Virgilio, Francesca
;
Soliman, Mohammad
;
Ul Haq, …
- In:
HR analytics and digital HR practices : digitalization …
,
(pp. 25-50)
.
2022
Persistent link: https://www.econbiz.de/10012872773
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->