Melati, Ina; Purwanto, Bernardinus; Caturyani, Yessy; … - In: Cogent business & management 11 (2024) 1, pp. 1-15
buying decisions. Previous research has revealed that external stimuli such as popularity and scarcity claims encourage … impulse buying decisions. However, the influence of popularity and scarcity on impulsive buying decisions should involve the … mediator on the influence of popularity and scarcity claims on impulsive buying decisions is the primary motivation for this …