Han, Wenna; Li, Jitong; Xu, Yingjiao - In: Journal of Fashion Marketing and Management: An … 28 (2024) 6, pp. 1219-1236
Purpose The COVID-19 pandemic has brought dramatic life changes to consumers. From the perspective of fashion shopping, this study aims to provide an understanding of how consumers have coped with the pandemic to maintain their physical and mental well-being. Design/methodology/approach...