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~subject:"Sales promotion"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Sales promotion
Verkaufsförderung
7
Professional sports
4
Profisport
4
Sportmarketing
4
Sports marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
USA
3
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Ball game
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Ballsport
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Behinderte
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Betriebliches Bildungsmanagement
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Consumer motivation
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Disabled persons
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Employer-provided training
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Experiment
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Kaufmotiv
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Marketingmanagement
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Mediennutzung
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Perception
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7
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Andrew, Damon P. S.
1
Bortman, Eli C.
1
Byon, Kevin
1
Chang, Wen-mei
1
Chen, Chen-yueh
1
Cottingham, Michael
1
Gearity, Brian
1
Greenwell, T. Christopher
1
Huettermann, Marcel
1
James, Jeffrey D.
1
Kim, Seungmo
1
Kunkel, Thilo
1
Kwak, Dae Hee
1
Kwon, Youngbum
1
Lin, Yi-hsiu
1
McEvoy, Chad D.
1
O'Neal, Nick
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1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
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ECONIS (ZBW)
7
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1
The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
Saved in:
2
Sport ticket sales training : perceived effectiveness and impact on ticket sales results
Popp, Nels
;
Simmons, Jason M.
;
McEvoy, Chad D.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 99-109
Persistent link: https://www.econbiz.de/10011716621
Saved in:
3
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
Saved in:
4
A qualitative examination of disability sport executives' perceptions of sport
promotion
and the acquisition of sponsors
Cottingham, Michael
;
Gearity, Brian
;
Byon, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10010257037
Saved in:
5
Impulsive purchasing behavior for professional sports team-licensed merchandise-from the perspective of group effects
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Chang, Wen-mei
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10010257038
Saved in:
6
The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.
;
Kim, Seungmo
;
O'Neal, Nick
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
Saved in:
7
The Jordan's Furniture "Monster Deal" : a legal gamble?
Bortman, Eli C.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 218-221
Persistent link: https://www.econbiz.de/10003940621
Saved in:
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