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Search: subject:"promotions"
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Sales promotion
1,908
Verkaufsförderung
1,908
Consumer behaviour
880
Konsumentenverhalten
880
Sales-promotion
408
Preismanagement
321
Pricing strategy
321
Einzelhandel
294
Retail trade
286
promotions
234
Theorie
233
Theory
231
Marketingmanagement
199
Werbung
194
Werbewirkung
193
Advertising effects
191
Marketing management
190
Advertising
171
Beziehungsmarketing
168
Relationship marketing
168
Marketing
167
USA
160
Deutschland
157
United States
154
Germany
143
Promotions
143
Brand management
133
Markenführung
133
Internet marketing
131
Online-Marketing
131
Verkauf
128
Online retailing
126
Online-Handel
126
Selling
118
Rabatt
109
Rebate
107
Salespeople
98
Verkaufspersonal
98
Markenartikel
86
Ladengestaltung
84
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Undetermined
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538
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1,184
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8
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4
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English
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7
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Gedenk, Karen
14
Neslin, Scott A.
13
Kauhanen, Antti
12
Usman, Osly
12
Bosquet, Clément
11
Combes, Pierre-Philippe
11
Görtz, Gunnar
11
Sinitsyn, Maxim
11
Ailawadi, Kusum L.
10
Ebeling, Peter
9
Javdani, Mohsen
9
Malik, Garima
9
Bauer, Hans H.
8
Breugelmans, Els
8
Frederiksen, Anders
8
Kind, Hans Jarle
8
Lang, Ewald
8
Monroe, Kent B.
8
Mullin, Roddy
8
Zhang, Jie
8
Belch, George E.
7
Belch, Michael A.
7
Cools, Kees
7
Foros, Øystein
7
Heerde, Harald J. van
7
Huchzermeier, Arnd
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Laeven, Luc
7
Lamo, Ana
7
Malshe, Avinash
7
Pfeifer, Christian
7
Rajagopal
7
Zettelmeyer, Florian
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cornelißen, Thomas
6
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Institute for the Study of Labor (IZA)
19
National Bureau of Economic Research
7
C.E.P.R. Discussion Papers
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
HAL
5
Springer Fachmedien Wiesbaden
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Europäischer Rechnungshof
3
Kanada / Dominion Bureau of Statistics
3
Nationalökonomisk Institut, Institut for Økonomi
3
Université Paris-Dauphine (Paris IX)
3
Berliner Wissenschafts-Verlag
2
CESifo
2
Centre for Market and Public Organisation (CMPO), University of Bristol
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Econometric Society
2
Elinkeinoelämän Tutkimuslaitos (ETLA)
2
Erich-Schmidt-Verlag <Berlin>
2
HEC Paris (École des Hautes Études Commerciales)
2
Institut für Betriebswirtschaft <Braunschweig>
2
Inter-American Development Bank
2
Tinbergen Institute
2
Tinbergen Instituut
2
Unité Mixte de Recherche Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
2
Wirtschaftswissenschaftliche Fakultät, Leibniz Universität Hannover
2
eSocialSciences
2
AMACOM
1
Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association
1
Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig>
1
Betriebswirtschaftlichen Beratungsstelle f.d. Einzelhandel
1
Bundesverband Druck und Medien
1
Center for Economic Research <Tilburg>
1
Center for Tobacco Control Research and Education, UC San Francisco
1
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
1
Centre for International Economic Studies
1
Centro Studi di Economia e Finanza (CSEF)
1
Centrum för arbetsmarknadspolitisk forkskning (CAFO), Ekonomihögskolan
1
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Published in...
All
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of production economics
11
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Company and customer relations
7
Discussion papers / CEPR
7
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Source
All
ECONIS (ZBW)
2,212
USB Cologne (EcoSocSci)
263
RePEc
243
EconStor
63
BASE
10
Showing
91
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100
of
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Date (oldest first)
91
Consumers' purchasing decisions for confectionery and savoury snack food items on and off promotion
McPoland, Aimee
;
Furey, Sinead
;
McLaughlin, Christopher
- In:
DBS business review : an international academic …
3
(
2019
),
pp. 82-107
Persistent link: https://www.econbiz.de/10012586630
Saved in:
92
The challenges of using ranks to estimate sales
Liebowitz, Stanley Jason
;
Zentner, Alejandro
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014442406
Saved in:
93
Impacts of platform coupons and power structure on an e-commerce supply chain
Wan, Nana
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
1
,
pp. 283-299
Persistent link: https://www.econbiz.de/10014443269
Saved in:
94
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
95
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
96
An inventory model of e-marketplace with a promotional program
Hasan, Md Rakibul
;
Daryanto, Yosef
;
Triki, Chefi
; …
- In:
Journal of modelling in management
19
(
2024
)
3
,
pp. 787-808
Persistent link: https://www.econbiz.de/10014512892
Saved in:
97
Will you choose a low-rating hotel that offers
promotions
? : insights from the prospect theory
Han, Wenjia
;
Bai, Billy
;
Raab, Carola
;
Shum, Cass
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10014513657
Saved in:
98
Equilibrium poaching in labor markets
Zax, Ori
;
Farja, Yanay
- In:
CESifo economic studies : a joint initiative of the …
70
(
2024
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10014525161
Saved in:
99
Product, advertising, biometrics, price and promotion
Charan, Ashok
-
2024
research methods and techniques for
promotions
evaluation. This will help the reader to gain an understanding of the importance … and application of pricing and
promotions
in marketing strategy"-- …
Persistent link: https://www.econbiz.de/10014315994
Saved in:
100
Promoting a reputation for quality
Hauser, Daniel
- In:
The Rand journal of economics
55
(
2024
)
1
,
pp. 112-139
Persistent link: https://www.econbiz.de/10014518546
Saved in:
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