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~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"promotions"
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Sales promotion
14
Verkaufsförderung
14
Consumer behaviour
6
Konsumentenverhalten
6
Preismanagement
5
Pricing strategy
5
Beziehungsmarketing
3
Promotions
3
Relationship marketing
3
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Vertriebsweg
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1997-2004
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Absatz
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Advertising
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Advertising effects
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Behavioral targeting
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Brand health
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Brand management
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Monroe, Kent B.
2
Achrol, Ravi S.
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Arnold, Mark J.
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Baehre, Sven
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Becerril-Arreola, Rafael
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Bernritter, Stefan F.
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Böhm, Eva
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Cinelli, Melissa D.
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Cui, Tony Haitao
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Garnefeld, Ina
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Laporte, Sandra
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Laurent, Gilles
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Leeflang, Peter
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Magnusson, Peter
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Newman, Christopher L.
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O'Dwyer, Michele
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O'Malley, Lisa
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Oestreicher, Andreas
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Parreño-Selva, Josefa
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Pratt, Alexander B.
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Soethoudt, Han
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
45
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of production economics
11
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Company and customer relations
7
Discussion papers / CEPR
7
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ECONIS (ZBW)
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1
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
2
Unintended effects of price
promotions
: forgoing competitors' price
promotions
strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
3
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
4
Benefitting a few at the expense of many? : exclusive
promotions
and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
Saved in:
5
Promotions
as competitive reactions to recalls and their consequences
Zhou, Chen
;
Sridhar, Shrihari
;
Becerril-Arreola, Rafael
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 702-722
Persistent link: https://www.econbiz.de/10012107301
Saved in:
6
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
7
I thought it was over, but now it is back : customer reactions to ex post time extensions of sales
promotions
Garnefeld, Ina
;
Böhm, Eva
;
Klimke, Lena
;
Oestreicher, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011951650
Saved in:
8
Your mileage may vary : managing untargeted consumers’ reactions to
promotions
Thompson, Scott A.
;
Gooner, Richard A.
;
Kim, Anthony
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 713-729
Persistent link: https://www.econbiz.de/10011409914
Saved in:
9
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
10
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
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