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~isPartOf:"The journal of consumer marketing"
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Sales promotion
9
Verkaufsförderung
9
Consumer behaviour
7
Konsumentenverhalten
7
Preismanagement
3
Pricing strategy
3
Advertising effects
2
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Price promotions
2
Promotion
2
Werbewirkung
2
Acquisition utility
1
Alcohol consumption
1
Alcoholic beverage
1
Alkoholisches Getränk
1
Alkoholkonsum
1
Attitudes
1
Australia
1
Australien
1
Bekleidung
1
Bekleidungsindustrie
1
Betriebsgröße
1
Brand image
1
Brands
1
Clothes
1
Clothing
1
Clothing industry
1
Consmer choice
1
Consumer product
1
Consumer ratings
1
Context effects
1
Coupon expiration date
1
Coupon value
1
Decision justifiability
1
Deutschland
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English
9
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Aggarwal, Praveen
1
Block, Martin P.
1
Davies, Fiona
1
Gamliel, Eyal
1
Herstein, Ram
1
Hultén, Peter
1
Keel, Astrid Lei
1
Kivioja, Kaisa
1
Kuo, Hsiao-Ching
1
Nakhata, Chinintorn
1
O'Hara, Rebecca
1
Padgett, Daniel
1
Raciti, Maria
1
Reinhard, Karin
1
Schultz, Don E.
1
Sharma, Bishnu
1
Trump, Rebecca K.
1
Vaidyanathan, Rajiv
1
Vanyushyn, Vladimir
1
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The journal of consumer marketing
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
45
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of production economics
11
Asia Pacific journal of marketing and logistics
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Company and customer relations
7
Discussion papers / CEPR
7
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ECONIS (ZBW)
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1
Price
promotions
and products with low consumer ratings
Kuo, Hsiao-Ching
;
Nakhata, Chinintorn
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 517-527
Persistent link: https://www.econbiz.de/10011642234
Saved in:
2
Is font size a big deal? : a transaction – acquisition utility perspective on comparative price
promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
Saved in:
3
Impact of point-of-purchase olfactory cues on purchase behavior
Kivioja, Kaisa
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011635274
Saved in:
4
Harm in price
promotions
: when coupons elicit reactance
Trump, Rebecca K.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
Saved in:
5
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
6
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
7
Promotion and shoppers' impluse purchases : the example of clothes
Hultén, Peter
;
Vanyushyn, Vladimir
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10010373839
Saved in:
8
University students' perceived susceptibility to alcohol retail sales
promotions
Sharma, Bishnu
;
Raciti, Maria
;
O'Hara, Rebecca
; …
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 283-294
Persistent link: https://www.econbiz.de/10009765031
Saved in:
9
To save or to lose : does framing price promotion affect consumers' purchase intentions?
Gamliel, Eyal
;
Herstein, Ram
- In:
The journal of consumer marketing
28
(
2011
)
2
,
pp. 152-158
Persistent link: https://www.econbiz.de/10009162015
Saved in:
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