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~person:"Dibb, Sally"
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14
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Dibb, Sally
Dolnicar, Sara
36
Koskela, Erkki
35
Dolado, Juan J.
29
Eichhorst, Werner
28
Jimeno, Juan F.
28
Lang, Kevin
27
Zenou, Yves
25
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23
Dickens, William T.
21
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20
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19
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19
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18
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17
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16
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15
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15
Silber, Jacques
15
Bentolila, Samuel
14
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14
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14
Kanbur, Ravi
14
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14
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14
Alonso Villar, Olga
13
DeSarbo, Wayne
13
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13
Gradín, Carlos
13
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13
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13
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13
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12
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12
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12
Portugal, Pedro
12
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12
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12
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4
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2
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1
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1
Marketing theory : a student text
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Segmentation in social marketing : process, methods and application
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1
Performing market
segmentation
: a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
2
Performing market
segmentation
: a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Marketing performativity : theories, practices and devices
,
(pp. 61-83)
.
2017
Persistent link: https://www.econbiz.de/10011616286
Saved in:
3
Changing times for social marketing
segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
4
Unpacking the interplay between organisational factors and the economic environment in the creation of consumer vulnerability
Canhoto, Ana Isabel Domingos
;
Dibb, Sally
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 335-356
Persistent link: https://www.econbiz.de/10011545667
Saved in:
5
Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
Saved in:
6
Editorial: Social media's impact on market
segmentation
and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
7
Segmenting the energy market : problems and successes
Simkin, Lyndon
;
Dibb, Sally
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 580-592
Persistent link: https://www.econbiz.de/10009387343
Saved in:
8
Judging the quality of customer segments :
segmentation
effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
Saved in:
9
Evaluating market-
segmentation
research priorities : targeting re-emancipation
Quinn, Lee
;
Dibb, Sally
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1239-1255
Persistent link: https://www.econbiz.de/10008810708
Saved in:
10
Implementation rules to bridge the theory/practice divide in market
segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
1
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