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~type_genre:"Aufsatz im Buch"
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Target group
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Market segmentation
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Marktsegmentierung
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242
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Handbuch Zielgruppenmanagement
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Informal work in developed nations
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Segmentation in social marketing : process, methods and application
12
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
8
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
8
Handbook of research on ethnic and intra-cultural marketing
8
Methoden zur erfolgreichen Marktsegmentbearbeitung
8
The long tail of tourism : holiday niches and their impact on mainstream tourism
8
Employer brand management : Arbeitgebermarken aufbauen und steuern
7
Instrumentarium zur Bearbeitung segmentierter Märkte
7
Is the concept of labour market segmentation still accurate? : Numéro spécial
7
Gender specific occupational segregation
6
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Pervasive advertising
6
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
Exploring the rise of fandom in contemporary consumer culture
5
Handbuch Kommunikationsmanagement
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
5
Krankenhausmanagement : Strategien, Konzepte, Methoden
5
Nicht-Besucherforschung : Audience Development für Kultureinrichtungen
5
Praxishandbuch Investor Relations : das Standardwerk der Finanzkommunikation
5
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
4
Applications of event history analysis in life course research
4
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
4
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Innovation in pricing : contemporary theories and best practices
4
Integrated marketing communication
4
International marketing ; Vol. 2
4
Lessons on profiting from diversity
4
Marketing management : a cultural perspective
4
Public Relations : ein Handbuch
4
Strategic marketing in tourism services
4
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1
Gendered occupational segregation and its cost in India : evidence from NSSO data
Das, Suchetana
;
Basu, Riya
;
Biswas, Utsav
;
Das, Anuska
; …
- In:
Risks and Resilience of Emerging Economies : Essays in …
,
(pp. 217-237)
.
2023
Persistent link: https://www.econbiz.de/10014339201
Saved in:
2
Semantic
segmentation
with transfer learning for self-driving cars
Hirchoua, Badr
;
El Motaki, Saloua
- In:
Artificial intelligence of things in smart environments …
,
(pp. 63-82)
.
2022
Persistent link: https://www.econbiz.de/10013163591
Saved in:
3
Labour market dualism in the digital economy
Urbaniec, Maria
- In:
The digital economy and the European labour market
,
(pp. 13-29)
.
2022
Persistent link: https://www.econbiz.de/10014313842
Saved in:
4
Labour market
segmentation
theory and the digital economy
Urbaniec, Maria
- In:
The digital economy and the European labour market
,
(pp. 61-74)
.
2022
Persistent link: https://www.econbiz.de/10014313854
Saved in:
5
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
Saved in:
6
Employment and earnings disparity : a comparison of "belongers" and "non-belongers" in the Turks and Caicos islands
Peters, Amos C.
- In:
Contemporary Issues Within Caribbean Economies
,
(pp. 109-132)
.
2022
Persistent link: https://www.econbiz.de/10013369030
Saved in:
7
Slovenia:
segmentation
and sectoral disparities
Pavlin, Samo
;
Ermenc, Klara S.
;
Bembič, Branko
- In:
Skill formation in Central and Eastern Europe : a …
,
(pp. 243-264)
.
2022
Persistent link: https://www.econbiz.de/10013345958
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8
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
9
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
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10
Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities
Jan, Sumaira
;
Sisodia, Swati
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 328-343)
.
2023
Persistent link: https://www.econbiz.de/10014414266
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