Seppäläinen, Timo O.; Mucha, Tomasz; Mattila, Juri - 2023
engaging in services. We are in the middle of a transformation of the service sector that can be likened to the advent of mass … platforms, and meta-organizations. Jointly, these forces are shaping now, or will be in the near future, the service activities … high variety and high-volume service processes. Artificial intelligence applications like search and recommendation engines …