Seppäläinen, Timo O.; Mucha, Tomasz; Mattila, Juri - 2023
engaging in services. We are in the middle of a transformation of the service sector that can be likened to the advent of mass … of organizations around the world. They enable mass hyper-personalized services and mass servitization - new types of …-intensive work. This working paper reflects and provides an up-to-date synthesis of key emerging concepts on digitalization, services …