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Search: subject:"social marketing"
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Social marketing
1,279
Social Marketing
1,222
Konsumentenverhalten
269
Consumer behaviour
267
Soziomarketing
218
social marketing
192
USA
121
Behavioral economics
118
Verhaltensökonomik
117
United States
116
Gesundheitsvorsorge
106
Marketing
103
Werbewirkung
103
Advertising effects
102
Preventive care
102
Marketingmanagement
89
Marketing management
87
Corporate social responsibility
82
Corporate Social Responsibility
81
Deutschland
78
Germany
68
Health
68
Theory
64
Theorie
63
Experiment
62
Nonprofit-Organisation
59
Social Web
57
Social web
57
Sustainable development
56
Nachhaltige Entwicklung
55
Youth
53
Jugendliche
51
Eating habit
50
Ernährungsverhalten
50
Australia
48
Australien
48
Feldforschung
44
Gesundheit
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Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
22
Lee, Nancy R.
21
Sunstein, Cass R.
20
Domegan, Christine
18
Hastings, Gerard
18
Dietrich, Timo
16
Previte, Josephine
16
Gordon, Ross
15
Binney, Wayne
14
Parker, Lukas
14
Russell-Bennett, Rebekah
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Lefebvre, R. Craig
11
Alves, Helena
9
Deshpande, Sameer
9
French, Jeff
9
Fry, Marie-Louise
9
McHugh, Patricia
9
Reisch, Lucia A.
9
Wymer, Walter
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
Parkinson, Joy
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
7
Knox, Kathy
7
Pang, Bo
7
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Economics Research, World Bank Group
80
World Bank
52
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
43
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
6
Université Paris-Dauphine (Paris IX)
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Herbert von Halem Verlag
2
Institut für Social Marketing <Stuttgart>
2
International Monetary Fund (IMF)
2
Schweizerische Landeskonferenz für Sozialwesen
2
Stiftung Familienunternehmen
2
Vodafone Stiftung Deutschland
2
Academy of Marketing Science
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association
1
Arbeitsgemeinschaft Vorarlberger Erwachsenenbildung
1
Arbeitsgemeinschaft für Marketing / Arbeitskreis Hochschulmarketing
1
Berliner Kommunikations-Forum
1
De Gruyter Oldenbourg
1
Econ Verlag
1
Economics Department, Queen's University
1
Edward Elgar Publishing
1
Faculdade de Economia, Universidade do Porto
1
Gemeinschaftswerk der Evangelischen Publizistik / Fachbereich Werbung und Public Relations
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
Gesellschaft für Ökologische Kommunikation mbH
1
Helmut-Schmidt-Universität
1
IGI Global
1
Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Monetary Fund
1
Internationales Wissenschaftsforum Heidelberg
1
Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online>
1
Peter Lang AG
1
Peter Lang GmbH
1
Philippine Institute for Development Studies (PIDS), Government of the Philippines
1
Ruhr-Universität Bochum
1
Springer Nature Switzerland AG
1
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Published in...
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Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
35
World Bank Other Operational Studies
35
Journal of marketing management : MM
32
Health marketing quarterly
31
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
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Source
All
ECONIS (ZBW)
1,351
RePEc
208
USB Cologne (EcoSocSci)
96
EconStor
14
BASE
4
OLC EcoSci
1
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81
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81
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
82
Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.
;
Forbes, Sarah
;
Powell, Madeline
; …
- In:
Business strategy and the environment
31
(
2022
)
3
,
pp. 934-949
Persistent link: https://www.econbiz.de/10013164440
Saved in:
83
Can combined marketing and planning-oriented of community-based
social
marketing
(CBSM) project successfully transform the slum area to tourism village? : a case study of the Jodip...
Sulistyaningsih, Tri
;
Jainuri, Jainuri
;
Salahudin, Salahudin
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 421-450
Persistent link: https://www.econbiz.de/10013417409
Saved in:
84
Integrating gender into
social
marketing
programmes
Aya Pastrana, Nathaly
;
Somerville, Claire
;
Suggs, L. Suzanne
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1072-1103
Persistent link: https://www.econbiz.de/10013466493
Saved in:
85
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
86
Social
marketing
AS pedagogy
Kennedy, Ann-Marie
;
Veer, Ekant
;
Kemper, Joya Ananda
- In:
Journal of social marketing : JSOCM
12
(
2022
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10013275474
Saved in:
87
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
88
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
89
Using
social
marketing
to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
90
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
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