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Search: subject:"social marketing"
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Social marketing
431
Social Marketing
370
Consumer behaviour
113
Konsumentenverhalten
113
social marketing
87
Advertising effects
41
Corporate social responsibility
41
Werbewirkung
41
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Jugendliche
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Market segmentation
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Marktsegmentierung
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Australien
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Rundle-Thiele, Sharyn
27
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18
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12
Gordon, Ross
8
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7
Galan-Ladero, M. Mercedes
7
Domegan, Christine
6
Knox, Kathy
6
Mulcahy, Rory
6
Pang, Bo
6
Tweneboah-Koduah, Ernest Yaw
6
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5
Kennedy, Ann-Marie
5
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4
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4
Duane, Sinead
4
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4
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3
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3
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Beerli-Palacio, Asunción
3
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Springer Fachmedien Wiesbaden
6
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Edward Elgar Publishing
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Helmut-Schmidt-Universität
1
IGI Global
1
Internationales Wissenschaftsforum Heidelberg
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Peter Lang GmbH
1
Springer Nature Switzerland AG
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Springer-Verlag GmbH
1
Warum befolgen wir Recht? <Veranstaltung> <2018, Heidelberg>
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Journal of social marketing : JSOCM
35
International review on public and non-profit marketing
34
Health marketing quarterly
13
Journal of nonprofit & public sector marketing
13
Journal of marketing management : MM
12
Journal of business research : JBR
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
7
Australasian marketing journal
6
Journal of Business Ethics
6
The journal of services marketing
6
European journal of marketing
5
International journal of nonprofit and voluntary sector marketing
5
Journal of Business Research
5
International journal of advertising : the review of marketing communications
4
Journal of economic behavior & organization : JEBO
4
Marketing theory
4
Psychology & marketing
4
Research
4
Springer eBook Collection
4
Working paper / National Bureau of Economic Research, Inc.
4
American economic journal : a journal of the American Economic Association
3
Food policy : economics planning and politics of food and agriculture
3
Journal of strategic marketing
3
Policy research working paper : WPS
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
3
Asia-Pacific journal of business administration
2
CSR 2.0 and the new era of corporate citizenship
2
Collective creativity for responsible and sustainable business practice
2
Corporate governance : international journal of business in society
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
Economics & philosophy
2
Edward Elgar E-Book Archive
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ECONIS (ZBW)
439
RePEc
35
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474
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1
Effectiveness of corporate
social
marketing
on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
2
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Serwornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
3
Socially responsible (macro-
social
)
marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
4
Is brand reputation a banner for
social
marketing
? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
5
Key factors that influence school dropouts amongst adolescents in marginalized urban areas of Mexico
Fernandez-Haddad, Marilu
;
Gonzalez, Raquel Carolina Lara
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 494-520
Persistent link: https://www.econbiz.de/10014444827
Saved in:
6
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
7
Social
marketing
's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Saved in:
8
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
9
Corporate
social
marketing
, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
Saved in:
10
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
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