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~person:"Kotler, Philip"
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Soziomarketing
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A general theory of marketing
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Kotler, Philip
Rundle-Thiele, Sharyn
39
Kubacki, Krzysztof
32
Brennan, Linda
22
Lee, Nancy R.
21
Sunstein, Cass R.
20
Domegan, Christine
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AMS review : official publication of the Academy of Marketing Science
1
Nonprofit marketing : sectoral applications
1
The SAGE handbook of social marketing
1
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
12
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1
Social
marketing
: behavior change for good
Lee, Nancy R.
;
Kotler, Philip
;
Colehour, Julie
-
2024
-
Seventh edition
Persistent link: https://www.econbiz.de/10014414152
Saved in:
2
Success in
social
marketing
: 100 case studies from around the globe
Lee, Nancy R.
;
Kotler, Philip
-
2022
Persistent link: https://www.econbiz.de/10014022388
Saved in:
3
Social
marketing
: behavior change for social good
Lee, Nancy R.
;
Kotler, Philip
-
2020
-
Sixth edition
Persistent link: https://www.econbiz.de/10011923319
Saved in:
4
Social
marketing
: changing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2016
-
5. ed.
Persistent link: https://www.econbiz.de/10013548164
Saved in:
5
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
6
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in
social
marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
7
Social
marketing
: influencing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009408016
Saved in:
8
Social
marketing
for public health : global trends and success stories
Cheng, Hong
(
contributor
);
Kotler, Philip
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10003846406
Saved in:
9
Social
Marketing
für eine bessere Welt : Praxishandbuch für Politik, Unternehmen und Institutionen
Kotler, Philip
;
Lee, Nancy R.
-
2010
-
1. Aufl
Persistent link: https://www.econbiz.de/10003917415
Saved in:
10
Up and out of poverty : the
social
marketing
solution
Kotler, Philip
;
Lee, Nancy R.
-
2009
Persistent link: https://www.econbiz.de/10003776939
Saved in:
1
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