//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Alcohol consumption"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"social marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Alcohol consumption
Social marketing
1,275
Social Marketing
1,219
Konsumentenverhalten
269
Consumer behaviour
267
Soziomarketing
218
social marketing
192
USA
121
Behavioral economics
118
Verhaltensökonomik
117
United States
116
Gesundheitsvorsorge
106
Marketing
103
Werbewirkung
103
Advertising effects
102
Preventive care
102
Marketingmanagement
88
Marketing management
86
Corporate social responsibility
81
Corporate Social Responsibility
80
Deutschland
78
Germany
68
Health
68
Theory
64
Theorie
63
Experiment
62
Nonprofit-Organisation
59
Social Web
57
Social web
57
Sustainable development
56
Nachhaltige Entwicklung
55
Youth
52
Eating habit
50
Ernährungsverhalten
50
Jugendliche
50
Australia
48
Australien
48
Feldforschung
44
Gesundheit
44
Umweltbewusstsein
44
Field research
43
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
39
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
7
Book section
7
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
40
Undetermined
1
Author
All
Fry, Marie-Louise
4
Kubacki, Krzysztof
4
Rundle-Thiele, Sharyn
4
Drennan, Judy
3
Previte, Josephine
3
Russell-Bennett, Rebekah
3
Siemieniako, Dariusz
2
Atkin, Joann L.
1
Banister, Emma N.
1
Barbd, Enis
1
Beerli-Palacio, Asunción
1
Bengry-Howell, Andrew
1
Biglan, Anthony
1
Brannon, Laura A.
1
Brennan, Linda
1
Burton, Suzan
1
Buyucek, Nuray
1
Cherrier, Hélène
1
Cismaru, Magdalena
1
Cody, Christine
1
Cotte, June
1
Dadich, Ann
1
Deshpande, Sameer
1
Diehl, Sandra
1
Dietrich, Timo
1
Diouf, Jacques François
1
Dreenan, Judy
1
Droulers, Olivier
1
Díaz-Meneses, Gonzalo
1
Eadie, Douglas
1
Eisend, Martin
1
Ekström, Karin M.
1
Engel, Jeroen Jannis
1
Fernández-Monroy, Margarita
1
Fry, Marie-Lousie
1
Gallage, H. P. Samanthika
1
Gallopel-Morvan, Karine
1
Galván Sánchez, Inmaculada
1
Gordon, Ross
1
Griffin, Christine
1
more ...
less ...
Institution
All
Economics Research, World Bank Group
1
Published in...
All
Journal of business research : JBR
5
Journal of nonprofit & public sector marketing
4
International journal of nonprofit and voluntary sector marketing
3
Journal of marketing management : MM
3
Health marketing quarterly
2
Social marketing for public health : global trends and success stories
2
The SAGE handbook of social marketing
2
Bridging the gap between advertising academia and practice
1
European journal of marketing : EJM
1
Health, Nutrition and Population (HNP) Discussion Paper Series
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International review on public and non-profit marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of social marketing : JSOCM
1
Qualitative market research : an international journal
1
Socio-economic planning sciences : the international journal of public sector decision-making
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
Transformative consumer research for personal and collective well-being
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
RePEc
1
Showing
1
-
10
of
41
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effect of alcohol ad content regulations on young people : a multi-method study
Diouf, Jacques François
;
Lacoste-Badie, Sophie
; …
- In:
Journal of social marketing : JSOCM
13
(
2023
)
2
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014311936
Saved in:
2
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
Saved in:
3
Adopting and sustaining responsible drinking : reconciling selves amidst conflicting messages
Gallage, H. P. Samanthika
;
Heath, Teresa
;
Tynan, Caroline
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1635-1657
Persistent link: https://www.econbiz.de/10012424264
Saved in:
4
MOSA : addressing alcohol issues in Slovenia through an upstream multiple stakeholder approach
Kamin, Tanja
;
Roškar, Maja
- In:
Stakeholder involvement in social marketing : …
,
(pp. 55-71)
.
2021
Persistent link: https://www.econbiz.de/10012419440
Saved in:
5
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
6
Using pre-commitment to reduce alcohol consumption : lessons from a quasi-experiment in Thailand
Nopphol Witvorapong
;
Somtip Watanapongvanich
- In:
Socio-economic planning sciences : the international …
70
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012242357
Saved in:
7
On moral self-licensing, ethical personality, and nudging : three essays in experimental economics
Engel, Jeroen Jannis
-
2020
Persistent link: https://www.econbiz.de/10012310027
Saved in:
8
A hierarchy-of-effects approach to designing a
social
marketing
game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
9
Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits
Kim, Yeonsoo
;
Park, Sun-Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 774-797
Persistent link: https://www.econbiz.de/10011979235
Saved in:
10
The effects of message framing and reference points of public service announcements on bystander intervention in college students' binge-drinking
Li, Kang
;
Rifon, Nora
- In:
Bridging the gap between advertising academia and practice
,
(pp. 215-229)
.
2017
Persistent link: https://www.econbiz.de/10011540379
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->