Adopting and sustaining responsible drinking : reconciling selves amidst conflicting messages
H.P. Samanthika Gallage, Teresa Heath, Caroline Tynan
| Year of publication: |
2020
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|---|---|
| Authors: | Gallage, H. P. Samanthika ; Heath, Teresa ; Tynan, Caroline |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 17/18, p. 1635-1657
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| Subject: | alcohol | communication | Identity | responsible drinking | social marketing | sustaining behaviour | Social Marketing | Social marketing | Alkoholkonsum | Alcohol consumption | Verhalten | Behaviour | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1857819 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012424264