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Search: subject:"social marketing"
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Social marketing
1,460
Social Marketing
1,239
Consumer behaviour
282
Konsumentenverhalten
275
Soziomarketing
221
social marketing
198
USA
121
Behavioral economics
120
Marketing
120
Verhaltensökonomik
119
United States
116
Gesundheitsvorsorge
110
Preventive care
106
Werbewirkung
104
Advertising effects
103
Marketingmanagement
89
Corporate social responsibility
88
Marketing management
87
Corporate Social Responsibility
84
Deutschland
78
Germany
71
Health
71
Theory
68
Experiment
64
Theorie
63
Nonprofit-Organisation
59
Australia
58
Sustainable development
58
Social Web
57
Social web
57
Nachhaltige Entwicklung
56
Youth
56
Advertising
55
Eating habit
52
Ernährungsverhalten
52
Jugendliche
51
Australien
50
Social change
47
Feldforschung
46
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45
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100
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82
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78
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66
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66
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26
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1,479
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Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Gordon, Ross
28
Brennan, Linda
27
Hastings, Gerard
22
Lee, Nancy R.
22
Domegan, Christine
21
Previte, Josephine
21
Russell-Bennett, Rebekah
21
Sunstein, Cass R.
20
Dietrich, Timo
17
French, Jeff
17
Parker, Lukas
16
Binney, Wayne
14
Lefebvre, R. Craig
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Parkinson, Joy
12
Fry, Marie-Louise
11
McHugh, Patricia
11
Schuster, Lisa
11
Wymer, Walter
11
Kennedy, Ann-Marie
10
Zainuddin, Nadia
10
Alves, Helena
9
Deshpande, Sameer
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Cismaru, Magdalena
8
Dibb and Marylyn Carrigan, Sally
8
Dibb, Sally
8
Dimant, Eugen
8
Drennan, Judy
8
Mulcahy, Rory
8
Pang, Bo
8
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Economics Research, World Bank Group
80
World Bank
52
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
43
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
6
Université Paris-Dauphine (Paris IX)
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
De Gruyter Oldenbourg
2
Herbert von Halem Verlag
2
Institut für Social Marketing <Stuttgart>
2
International Monetary Fund (IMF)
2
Schweizerische Landeskonferenz für Sozialwesen
2
Stiftung Familienunternehmen
2
Vodafone Stiftung Deutschland
2
Academy of Marketing Science
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association
1
Arbeitsgemeinschaft Vorarlberger Erwachsenenbildung
1
Arbeitsgemeinschaft für Marketing / Arbeitskreis Hochschulmarketing
1
Berliner Kommunikations-Forum
1
Econ Verlag
1
Economics Department, Queen's University
1
Edward Elgar Publishing
1
Faculdade de Economia, Universidade do Porto
1
Gemeinschaftswerk der Evangelischen Publizistik / Fachbereich Werbung und Public Relations
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
Gesellschaft für Ökologische Kommunikation mbH
1
Helmut-Schmidt-Universität
1
IGI Global
1
Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Monetary Fund
1
Internationales Wissenschaftsforum Heidelberg
1
Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online>
1
Peter Lang AG
1
Peter Lang GmbH
1
Philippine Institute for Development Studies (PIDS), Government of the Philippines
1
Ruhr-Universität Bochum
1
Springer Nature Switzerland AG
1
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Published in...
All
Journal of Social Marketing
107
Journal of social marketing : JSOCM
45
Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of nonprofit & public sector marketing
36
World Bank Other Operational Studies
35
Health marketing quarterly
33
Journal of marketing management : MM
32
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
European Journal of Marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Journal of macromarketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
Marketing Intelligence & Planning
7
NBER Working Paper
7
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Source
All
ECONIS (ZBW)
1,373
RePEc
208
Other ZBW resources
182
USB Cologne (EcoSocSci)
96
EconStor
14
BASE
4
OLC EcoSci
1
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1181
A framework for sustainable marketing
Gordon, Ross
;
Carrigan, Marylyn
;
Hastings, Gerard
- In:
Marketing theory
11
(
2011
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10009234784
Saved in:
1182
Peer or expert? : the persuasive impact of YouTube public service announcement producers
Paek, Hye-jin
;
Hove, Thomas
;
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 161-188
Persistent link: https://www.econbiz.de/10008936310
Saved in:
1183
Neoliberal experiments :
social
marketing
and the governance of populations
Moor, Liz
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 299-319)
.
2011
Persistent link: https://www.econbiz.de/10008938701
Saved in:
1184
Social
marketing
for public health : global trends and success stories
Cheng, Hong
(
contributor
);
Kotler, Philip
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10003846406
Saved in:
1185
The effect of
social
marketing
strategies on premarital sex prevention among university students in Zimbabwe
Zimuto, Jilson
;
Chikodza, Eriyoti
- In:
International journal of business policy and economics
4
(
2011
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10009535231
Saved in:
1186
Hands-on
social
marketing
: a step-by-step guide to designing change for good
Weinreich, Nedra Kline
-
2011
-
2nd ed (Online-Ausg.)
social
marketing
campaign …
Persistent link: https://www.econbiz.de/10013207913
Saved in:
1187
The SAGE handbook of
social
marketing
Hastings, Gerard
(
contributor
);
Angus, Kathryn
(
contributor
)
-
2011
-
Online-Ausg.
Persistent link: https://www.econbiz.de/10013208141
Saved in:
1188
Social
marketing
casebook
French, Jeff
-
2011
-
Online-Ausg.
Brings together for the first time a dedicated collection of
social
marketing
case studies and vignettes from around …
Persistent link: https://www.econbiz.de/10013208151
Saved in:
1189
Famous people participation in
social
marketing
programs : a research focusing on public health
Casais, Beatriz
;
Proença, João F.
-
2011
Persistent link: https://www.econbiz.de/10010191050
Saved in:
1190
Can
social
marketing
segmentation initiatives be used to increase household electricity conservation?
Gray, David M.
;
Bean, Belinda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
3
,
pp. 269-305
Persistent link: https://www.econbiz.de/10009315483
Saved in:
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