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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of marketing"
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Search: subject:"social media"
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Social Web
101
Social web
101
Internet marketing
76
Online-Marketing
76
Consumer behaviour
56
Konsumentenverhalten
56
Viral marketing
34
Virales Marketing
34
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26
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social media
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Kannan, P. K.
6
Katona, Zsolt
4
Stephen, Andrew T.
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Narayanan, Sridhar
3
Palmatier, Robert W.
3
Reinartz, Werner J.
3
Shin, Jiwoong
3
Westland, Christopher
3
Zhang, Jie
3
Becker, Maren
2
Bleier, Alexander
2
Borah, Abhishek
2
Brooks, Gillian
2
Dahl, Darren W.
2
Fang, Hui
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Janakiraman, Ramkumar
2
Li, Yung-ming
2
Lu, Shijie
2
Moe, Wendy W.
2
Nam, Hyoryung
2
Rishika, Rishika
2
Schweidel, David A.
2
Skiera, Bernd
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Smith-David, Julie
2
Sridhar, Shrihari
2
Swaminathan, Vanitha
2
Trusov, Michael
2
Wang, Bin
2
Wang, Xin
2
Wiegand, Nico
2
Xu, Heng
2
Zhang, Jonathan Z.
2
Zhang, Ping
2
Aaker, David A.
1
Adamopoulos, Panagiotis
1
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Electronic commerce research and applications
Journal of marketing
Journal of business research : JBR
573
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
185
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of advertising research
143
Management science : journal of the Institute for Operations Research and the Management Sciences
142
Journal of management information systems : JMIS
140
Springer eBook Collection
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
124
Psychology & marketing
120
Electronic commerce research
115
Journal of internet commerce
114
International journal of electronic marketing and retailing : IJEMR
109
Business horizons
105
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
97
Journal of marketing management : MM
96
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
94
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
International journal of advertising : the quarterly review of marketing communications
85
International journal of technology marketing : IJTMkt
84
Cogent business & management
81
The journal of product & brand management
81
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
79
HMD : Praxis der Wirtschaftsinformatik
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
International journal of e-business research : an official publication of the Information Resources Management Association
74
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ECONIS (ZBW)
144
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1
A meta-analysis of the effects of brands' owned
social
media
on
social
media
engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
2
Complaint de-escalation strategies on
social
media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives
social
media
engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
5
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
6
Social
media
, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
7
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
8
Leveraging cofollowership patterns on
social
media
to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
9
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
10
Real-time brand reputation tracking using
social
media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
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