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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Werbung"
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Werbung
Internet marketing
65
Online-Marketing
65
Advertising effects
41
Werbewirkung
41
Social Web
38
Social web
38
Consumer behaviour
37
Konsumentenverhalten
37
Advertising
33
Viral marketing
26
Virales Marketing
26
Brand management
12
Markenführung
12
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10
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9
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9
Children
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advertising
8
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Online-Handel
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Psychology of advertising
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social media
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Rozendaal, Esther
3
Bernritter, Stefan F.
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Choi, Sejung Marina
2
Ham, Chang-Dae
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2
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1
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1
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1
Chae, Heeju
1
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1
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1
Chu, Shu-Chuan
1
Clarke, Barbie
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1
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1
Hudders, Liselot
1
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1
Ilicic, Jasmina
1
Janssen, Loes
1
Jin, Hyun Seung
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
75
International journal of internet marketing and advertising : IJIMA
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
39
Journal of business research : JBR
38
Journal of promotion management : innovations in planning and applied research
34
Journal of advertising research
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : JPM
18
Journal of retailing and consumer services
18
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of current issues and research in advertising
13
Psychology & marketing
13
Quantitative marketing and economics : QME
13
European journal of operational research : EJOR
12
Journal of marketing
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Operations research
9
Technological forecasting & social change : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
SpringerLink / Bücher
8
CESifo working papers
7
Cogent business & management
7
European Advertising Academy
7
International journal of electronic commerce : IJEC
7
Journal of internet commerce
7
NBER working paper series
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Discussion papers / CEPR
6
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ECONIS (ZBW)
33
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1
Advertising in
social
media
: a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
2
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
3
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
4
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
5
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
6
Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
7
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
8
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
9
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
10
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
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