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~isPartOf:"International journal of electronic commerce : IJEC"
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Search: subject:"social media"
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Social Web
65
Social web
65
Internet marketing
41
Online-Marketing
41
Consumer behaviour
34
Konsumentenverhalten
34
Online retailing
22
Online-Handel
22
Advertising effects
16
E-commerce
16
Electronic Commerce
16
Werbewirkung
16
Beziehungsmarketing
13
Relationship marketing
13
Viral marketing
11
Virales Marketing
11
Website
11
Search engine
10
Suchmaschine
10
Theorie
9
Theory
9
Advertising
7
Betrug
7
Confidence
7
Fraud
7
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7
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7
Vertrauen
7
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7
Data Mining
6
Data mining
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Digital platform
6
Digitale Plattform
6
Game theory
6
Spieltheorie
6
online advertising
6
Brand image
5
Brand management
5
Customer satisfaction
5
Empirical method
5
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Gammoh, Bashar S.
2
Huang, Chun-yao
2
Jansen, Bernard J.
2
King, Ruth C.
2
Li, Ting
2
Liang, Ting-Peng
2
Pedersen, Jan O.
2
Teng, Ching-I
2
Thong, James Y. L.
2
Turban, Efraim
2
Aghakhani, Navid
1
Ahn, Jae-hyeon
1
Ahn, Joongho
1
Akkan, Can
1
Al-Hasan, Abrar
1
Archer, Norman P.
1
Arunasalam, Bavani
1
Asdemir, Kursad
1
Baek, Hyunmi
1
Bandyopadhyay, Subhajyoti
1
Barrot, Christian
1
Baum, Daniela
1
Bayzick, Jennifer
1
Bekkerman, Ron
1
Benbunan-Fich, Raquel
1
Benlian, Alexander
1
Berens, Guido A. J. M.
1
Bijmolt, Tammo H. A.
1
Blohm, Ivo
1
Bogers, Toine
1
Bosch, Antal van den
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Casaló, Luis V.
1
Chang, Aihwa
1
Chen, Lei
1
Chen, Li
1
Chen, Xiayu
1
Chen, Yuchi
1
Cheng, Hsing K.
1
Cheng, T. C. E.
1
Chin, Wynne W.
1
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International journal of electronic commerce : IJEC
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
149
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Springer eBook Collection
137
Psychology & marketing
129
International journal of hospitality management
124
Electronic commerce research
120
Journal of internet commerce
115
International journal of electronic marketing and retailing : IJEMR
109
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of business information systems : IJBIS
107
Business horizons
105
Journal of travel and tourism marketing
100
Journal of promotion management : innovations in planning and applied research
98
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of technology marketing : IJTMkt
89
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
89
International journal of advertising : the quarterly review of marketing communications
85
Journal of marketing
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
The journal of product & brand management
81
HMD : Praxis der Wirtschaftsinformatik
78
CESifo working papers
77
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Source
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ECONIS (ZBW)
88
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1
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10
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88
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1
Effects of promotions on location-based
social
media
: evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
3
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
4
A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid
;
Karimi, Jahangir
;
Salehan, Mohammad
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
Saved in:
5
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
6
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
7
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
8
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
9
Effects of companies' responses to consumer criticism in
social
media
Xia, Lan
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 73-99
Persistent link: https://www.econbiz.de/10009767393
Saved in:
10
Identifying implicit and explicit relationships through user activities in
social
media
Yang, Christopher C.
;
Tang, Xuning
;
Dai, Qizhi
;
Yang, …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 73-96
Persistent link: https://www.econbiz.de/10010247639
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