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~subject:"Relationship marketing"
~isPartOf:"Business horizons"
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Search: subject:"social media"
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Subject
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Relationship marketing
Social Web
90
Social web
90
Internet marketing
57
Online-Marketing
57
Social media
39
Consumer behaviour
24
Konsumentenverhalten
24
Beziehungsmarketing
21
Brand management
19
Markenführung
19
Viral marketing
14
Virales Marketing
14
Marketing management
12
Marketingmanagement
12
Digitalisierung
11
Digitization
11
E-commerce
9
Electronic Commerce
9
Social network
9
Soziales Netzwerk
9
Public relations
8
Öffentlichkeitsarbeit
8
Brand
7
Brand image
7
Markenimage
7
Facebook
6
Internet
6
Online retailing
6
Online-Handel
6
Social media marketing
6
Twitter
6
USA
6
United States
6
Virtual reality
6
Virtuelle Realität
6
Advertising effects
5
Branding
5
Crowdsourcing
5
Digital marketing
5
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9
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Article
21
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21
Aufsatz in Zeitschrift
21
Conference paper
4
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4
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English
21
Author
All
Bal, Anjali S.
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Cabiddu, Francesca
1
Campbell, Colin L.
1
Chen, Houn-Gee
1
Couto, João Pedro Almeida
1
Cullinane, Joe
1
Dalakas, Vassilis
1
Dass, Mayukh
1
Dias Faria, Sandra
1
Esmark Jones, Carol L.
1
Evaristo, Roberto
1
Ferguson, Sarah Lord
1
Floreddu, Paola Barbara
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Grégoire, Yany
1
Haenlein, Michael
1
Hanna, Richard
1
Heinonen, Kristina
1
Karahanna, Elena
1
Killian, Ginger
1
Kumar, Shivina
1
Lahuerta Otero, Eva
1
Liu, Qianqian
1
Marshall, Greg W.
1
Martini, Antonella
1
Massa, Silvia
1
Mateus, Inês
1
McManus, Kristy
1
Melancon, Joanna Phillips
1
Mills, Adam J.
1
Moncrief, William C.
1
Muñoz Gallego, Pablo A.
1
Pereira, Hélia Gonçalves
1
Pitt, Leyland F.
1
Pratt, Renée M. E.
1
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Published in...
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Business horizons
Journal of business research : JBR
105
Journal of retailing and consumer services
85
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The journal of product & brand management
33
International journal of electronic marketing and retailing : IJEMR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of strategic marketing
23
Journal of internet commerce
22
Technological forecasting & social change : an international journal
21
The journal of brand management : an international journal
21
Marketing intelligence & planning
20
Journal of promotion management : innovations in planning and applied research
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Asia Pacific journal of marketing and logistics
16
International journal of business information systems : IJBIS
16
International journal of electronic customer relationship management : IJECRM
16
Journal of the Academy of Marketing Science
16
SpringerLink / Bücher
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service management
15
Journal of marketing
14
The service industries journal
14
Tourism management : research, policies, practice
14
Cogent business & management
13
International journal of electronic commerce : IJEC
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
International journal of technology marketing : IJTMkt
12
Journal of customer behaviour
12
Psychology & marketing
12
The journal of business & industrial marketing
12
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Source
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ECONIS (ZBW)
21
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1
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
2
A marketing communications approach for the digital era : managerial guidelines for
social
media
integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
3
Social
media
and human need satisfaction : implications for
social
media
marketing
Zhu, Yu-Qian
;
Chen, Houn-Gee
- In:
Business horizons
58
(
2015
)
3
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
Saved in:
4
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
5
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
6
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
7
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
8
Inside your
social
media
ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
9
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
10
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
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