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~subject:"USA"
~isPartOf:"Internet advertising : theory and research"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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USA
Internet marketing
148
Online-Marketing
148
Consumer behaviour
106
Konsumentenverhalten
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Social Web
105
Social web
105
Viral marketing
48
Virales Marketing
48
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Ball, Jennifer G.
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Chiang, Jeongwen
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Internet advertising : theory and research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of advertising research
32
Working paper / National Bureau of Economic Research, Inc.
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of electronic marketing and retailing : IJEMR
14
International journal of internet marketing and advertising : IJIMA
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of travel and tourism marketing
10
NBER working paper series
10
Information systems research : ISR
9
Handbook of social media management : value chain and business models in changing media markets
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of business research : JBR
8
JMM : the international journal on media management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
MIT sloan management review
7
Psychology & marketing
7
Business horizons
6
CESifo working papers
6
Discussion paper / Centre for Economic Policy Research
6
Harvard business review : HBR
6
Health marketing quarterly
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Social media and crisis communication
6
The journal of consumer marketing
6
American economic review
5
Cases on strategic social media utilization in the nonprofit sector
5
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of networking and virtual organisations : IJNVO
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing communications
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Management information systems : mis quarterly
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SpringerLink / Bücher
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Tourism management : research, policies, practice
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ECONIS (ZBW)
12
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1
Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
Saved in:
2
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
3
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
4
A walk in customers' shoes : how attentional bias modification affects ownership of integrity-violating
social
media
posts
Laer, Tony van
;
Ruyter, Ko de
;
Cox, David
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10009718240
Saved in:
5
Advertising : stimulant or suppressant of online word of mouth?
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009129701
Saved in:
6
Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol
;
Lee, Thae Min
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
Saved in:
7
The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin
;
Chiang, Jeongwen
;
Parasuraman, A.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
Saved in:
8
The new online campaign : translating information into action
Thorson, Kjerstin
;
Watson, Brendan
- In:
Internet advertising : theory and research
,
(pp. 323-342)
.
2007
Persistent link: https://www.econbiz.de/10003530886
Saved in:
9
Internet advertising and children
Neeley, Sabrina M.
- In:
Internet advertising : theory and research
,
(pp. 343-362)
.
2007
Persistent link: https://www.econbiz.de/10003530892
Saved in:
10
Health marketing and the Internet
Stout, Patricia A.
;
Ball, Jennifer G.
;
Villegas, Jorge
- In:
Internet advertising : theory and research
,
(pp. 363-395)
.
2007
Persistent link: https://www.econbiz.de/10003530909
Saved in:
1
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