//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"social media"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
9
Social web
9
Internet marketing
5
Online-Marketing
5
Brand
3
E-commerce
3
Electronic Commerce
3
Markenartikel
3
Brand management
2
Community
2
Consumer behaviour
2
Gemeinschaft
2
Internet
2
Knowledge management
2
Konsumentenverhalten
2
Markenführung
2
Wissensmanagement
2
Arbeitsgruppe
1
Befragung
1
Complex systems
1
Confidence
1
Consumer advice
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Digital media
1
Digitale Medien
1
Distribution channel
1
Experiment
1
Firm performance
1
Internal communication
1
International marketing
1
Internationales Marketing
1
Interne Kommunikation
1
Interview
1
Komplexe Systeme
1
Kraftfahrzeug
1
Marketing
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
more ...
less ...
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
15,457
Aufsatz in Zeitschrift
15,457
Aufsatz im Buch
4,035
Book section
4,035
Graue Literatur
1,518
Non-commercial literature
1,518
Working Paper
1,271
Arbeitspapier
1,147
Hochschulschrift
668
Collection of articles of several authors
624
Sammelwerk
624
Case study
525
Fallstudie
525
Aufsatzsammlung
452
Thesis
376
Ratgeber
287
Guidebook
269
Conference paper
224
Konferenzbeitrag
224
Article
193
Konferenzschrift
153
Lehrbuch
135
Textbook
102
Collection of articles written by one author
73
Sammlung
73
Conference proceedings
71
Handbook
48
Handbuch
48
Amtsdruckschrift
42
Dissertation u.a. Prüfungsschriften
42
Government document
42
Glossar enthalten
41
Glossary included
41
Conference Paper
26
Forschungsbericht
22
Interview
20
Research Report
12
Amtliche Publikation
11
Bibliografie
9
more ...
less ...
Language
All
English
14
Author
All
Baron, Steve
1
Bowie, David
1
Brodie, Roderick J.
1
Brown, Tom
1
Carlson, Brad D.
1
Coviello, Nicole E.
1
Daniele, Roberto
1
Faraj, Samer
1
Fricker, Scott
1
Galesic, Mirta
1
Hamill, James
1
Hollenbeck, Candice R.
1
Jarvenpaa, Sirkka L.
1
Johnston, Wesley J.
1
Krishnamurthy, Sandeep
1
Leidner, Dorothy E.
1
Luedicke, Marius K.
1
Mariussen, Anastasia
1
Mastroianni, Carlo
1
Mulhern, Frank
1
Muniz, Albert M.
1
O'Guinn, Thomas C.
1
Pirrò, Giuseppe
1
Suter, Tracy A.
1
Talia, Domenico
1
Tourangeau, Roger
1
Wasko, Molly McLure
1
Winklhofer, Heidi
1
Yang, Ting
1
Zinkhan, George M.
1
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
2
Evolving and emerging issues in marketing strategy
2
Advances in service network analysis
1
Brand management ; Vol. 2
1
Developmental challenges in marketing research
1
Group and meso level perspectives
1
International marketing ; Vol. 3
1
Managing learning and knowledge
1
Sage library in marketing
1
Strategic information systems ; Vol. 3
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Unintended consequences in the evolution of affiliate marketing networks : a complexity approach
Mariussen, Anastasia
;
Daniele, Roberto
;
Bowie, David
- In:
Advances in service network analysis
,
(pp. 127-142)
.
2012
Persistent link: https://www.econbiz.de/10009311427
Saved in:
2
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
3
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
Saved in:
4
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
5
K-link+ : a P2P semantic virtual office for organizational knowledge management
Mastroianni, Carlo
;
Pirrò, Giuseppe
;
Talia, Domenico
-
2010
Persistent link: https://www.econbiz.de/10003910994
Saved in:
6
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
7
Brand community under fire : the role of social environments for the HUMMER brand
Luedicke, Marius K.
-
2009
Persistent link: https://www.econbiz.de/10003785653
Saved in:
8
An experimental comparison of web and telephone surveys
Fricker, Scott
;
Galesic, Mirta
;
Tourangeau, Roger
; …
-
2009
Persistent link: https://www.econbiz.de/10003794920
Saved in:
9
Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep
-
2009
Persistent link: https://www.econbiz.de/10003837008
Saved in:
10
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->