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Search: subject:"sponsorship"
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Sponsoring
19
Sponsorship
19
Advertising effects
4
Marketing management
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4
Sport event
4
Sportveranstaltung
4
Werbewirkung
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Jensen, Jonathan A.
4
Lacey, Russell
3
Scheinbaum, Angeline Close
3
Cobbs, Joe B.
2
Krishen, Anjala S.
2
Prendergast, Gerard P.
2
Takeda, Fumiko
2
Abril Barrie, Carmen
1
Akaoui, Joe
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Albano, Benjamin
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Astous, Alain d'
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Carrillat, François A.
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Cornwell, T. Bettina
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Hanssens, Dominique M.
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Kim, Hyuksoo
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LaTour, Michael S.
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Liang, Ming-Ching
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Martin, Annabel
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Mazodier, Marc
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Mori, Keiya
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Morino, Tatsuaki
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Paliwal, Aishwarya
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Poon, Derek
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Recio, Teresa
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Rivers, Anne
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Sanchez, Joaquin
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Sarstedt, Marko
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Schwaiger, Manfred
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Taylor, Charles Raymond
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Toti, Jean-François
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Journal of advertising research
International Journal of Sports Marketing and Sponsorship
108
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
International journal of sport management and marketing : IJSMM
42
Journal of business research : JBR
40
European Journal of Marketing
39
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Sport, Business and Management: An International Journal
19
International journal of advertising : the review of marketing communications
17
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Strategic Direction
11
The journal of business & industrial marketing
11
International journal of sport finance
10
Journal of marketing communications
10
Research
10
Springer eBook Collection
10
Journal of promotion management : innovations in planning and applied research
9
Corporate Communications: An International Journal
8
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of Business & Industrial Marketing
8
Journal of Product & Brand Management
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Sport Management Review
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
Journal of Services Marketing
6
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ECONIS (ZBW)
20
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1
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10
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20
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date (oldest first)
1
Searching for the holy grail of
sponsorship
-linked marketing : a comprehensive, generalizable
sponsorship
retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
2
Searching for the holy grail of
sponsorship
-linked marketing : a comprehensive, generalizable
sponsorship
retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
3
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
4
The role of faraway fans in sporting event
sponsorship
: why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
5
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
6
Do sport
sponsorship
announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Takeda, Fumiko
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10013325502
Saved in:
7
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official
sponsorship
effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
Saved in:
8
Analyzing price premiums in international
sponsorship
exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
9
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
10
How does wall street react to global sports
sponsorship
announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
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