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~person:"Astous, Alain d'"
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Search: subject:"sponsorship"
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Sponsoring
8
Sponsorship
8
Advertising effects
3
Werbewirkung
3
Marketing management
2
Marketingmanagement
2
Sportmarketing
2
Sports marketing
2
congruence
2
Advertising
1
Athletes
1
Brand extension
1
Brand image
1
Celebrity endorsement
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Celebrity-Werbung
1
Cognition
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Competition
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Consumer behaviour
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Endorsement
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Erfolgsfaktor
1
Event sponsorship
1
Experiment
1
Identification
1
Kognition
1
Konsumentenverhalten
1
Legitimacy
1
Legitimität
1
Macht
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Markenimage
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Markentransfer
1
Marketing
1
Power
1
Public relations
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Recall
1
Recognition
1
Relationship
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Scandal
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Sponsorship activation
1
Sponsorship leverage
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Sport
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Astous, Alain d'
Bruhn, Manfred
40
Cornwell, T. Bettina
37
Jensen, Jonathan A.
28
Hermanns, Arnold
24
Nufer, Gerd
24
Woisetschläger, David
20
Mazodier, Marc
18
Breuer, Christoph
16
Cobbs, Joe
16
Grohs, Reinhard
16
O'Reilly, Norm
16
Scheinbaum, Angeline Close
16
Carrillat, François A.
15
Lacey, Russell
15
Koronios, Konstantinos
13
Quester, Pascale
13
Czarnitzki, Dirk
12
Grimpe, Christoph
11
Marwitz, Christian
11
Plewa, Carolin
11
Biscaia, Rui
10
Rumpf, Christopher
10
Backhaus, Christof
9
Bühler, André W.
9
Dietl, Helmut
9
Meenaghan, John A.
9
Cobbs, Joe B.
8
Johnston, Margaret A.
8
Ko, Yong Jae
8
Schnittka, Oliver
8
Spais, George S.
8
Thwaites, Des
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Bouchet, Adrien
7
Dalakas, Vassilis
7
Dimitropoulos, Panagiotis
7
Fleck-Dousteyssier, Nathalie
7
Glogger, Anton
7
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European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Making a difference through marketing : a quest for diverse perspectives
1
Psychology & marketing
1
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ECONIS (ZBW)
9
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1
Legitimacy and sincerity as leveraging factors in social
sponsorship
: an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
2
Interference effects in competitive
sponsorship
clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
3
The complementary factor in the leveraging of
sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10010234357
Saved in:
4
Leveraging research on activation : Quester and Thompson's (2001) impact on the field of
sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
Making a difference through marketing : a quest for …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011531254
Saved in:
5
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of
sponsorship
activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
6
On "being there" : a comparison of the effectiveness of sporting event
sponsorship
among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
7
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
8
Power imbalance issues in athlete
sponsorship
versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
9
The
sponsorship
-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
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