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~person:"Jensen, Jonathan A."
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Search: subject:"sponsorship"
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Sponsorship
27
Sponsoring
26
Sportmarketing
14
Sports marketing
14
Sport
8
Sports
8
Marketing management
5
Marketingmanagement
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
Sport event
5
Sportveranstaltung
5
Brand management
4
Markenführung
4
Motorsport
4
Professional sports
4
Profisport
4
Relationship marketing
4
Sponsorship-linked marketing
4
Theorie
4
Theory
4
Beziehungsmarketing
3
Competitive advantage
3
Olympic Games
3
Return on Investment
3
Return on investment
3
Wettbewerbsvorteil
3
signaling theory
3
sponsorship-linked marketing
3
sport sponsorship
3
survival analysis
3
Big event
2
Brand awareness
2
Brand image
2
Brand integration
2
Consumer behaviour
2
Dual coding theory
2
Fernsehwerbung
2
Financial services
2
Finanzdienstleistung
2
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7
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Article
21
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19
Aufsatz in Zeitschrift
19
research-article
2
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English
28
Author
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Jensen, Jonathan A.
Bruhn, Manfred
40
Cornwell, T. Bettina
37
Hermanns, Arnold
24
Nufer, Gerd
24
Woisetschläger, David
20
Mazodier, Marc
18
Breuer, Christoph
16
Cobbs, Joe
16
Grohs, Reinhard
16
O'Reilly, Norm
16
Scheinbaum, Angeline Close
16
Carrillat, François A.
15
Lacey, Russell
15
Koronios, Konstantinos
13
Quester, Pascale
13
Czarnitzki, Dirk
12
Grimpe, Christoph
11
Marwitz, Christian
11
Plewa, Carolin
11
Biscaia, Rui
10
Rumpf, Christopher
10
Astous, Alain d'
9
Backhaus, Christof
9
Bühler, André W.
9
Dietl, Helmut
9
Meenaghan, John A.
9
Cobbs, Joe B.
8
Johnston, Margaret A.
8
Ko, Yong Jae
8
Schnittka, Oliver
8
Spais, George S.
8
Thwaites, Des
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Bouchet, Adrien
7
Dalakas, Vassilis
7
Dimitropoulos, Panagiotis
7
Fleck-Dousteyssier, Nathalie
7
Glogger, Anton
7
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Journal of advertising research
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
The journal of business & industrial marketing
2
Business horizons
1
International journal of sport management and marketing : IJSMM
1
Journal of Consumer Marketing
1
Journal of business research : JBR
1
Marketing Intelligence & Planning
1
Marketing letters : a journal of research in marketing
1
Sport management review
1
The journal of consumer marketing
1
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ECONIS (ZBW)
26
Other ZBW resources
2
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1
Searching for the holy grail of
sponsorship
-linked marketing : a comprehensive, generalizable
sponsorship
retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
2
Searching for the holy grail of
sponsorship
-linked marketing : a comprehensive, generalizable
sponsorship
retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
3
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport
sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
4
An experimental investigation into the efficacy of sport intellectual property : exploring the effects of congruence, brand equity, and articulation
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014635122
Saved in:
5
Sponsorship
and the resource-based view of the firm : effects on the acquisition of resources, demand, the recruitment of human capital, and organizational performance
Jensen, Jonathan A.
;
Wakefield, Lane
;
Walkup, Brian
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 73-87
Persistent link: https://www.econbiz.de/10014246171
Saved in:
6
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
7
Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity
sponsorship
agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
8
Assessing the dissolution of horizontal marketing relationships : the case of corporate
sponsorship
of sport
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
124
(
2021
),
pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
Saved in:
9
An advancement in the study of marketing partnership longevity : analysing sport
sponsorship
survival
Jensen, Jonathan A.
;
Head, David
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 64-91
Persistent link: https://www.econbiz.de/10012523261
Saved in:
10
The
sponsorship
performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
Saved in:
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