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~subject:"Football"
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Search: subject:"sponsorship"
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Football
Sponsorship
1,840
Sponsoring
1,771
Sports marketing
446
Sportmarketing
438
Deutschland
371
Sport
364
Germany
356
Sports
345
Consumer behaviour
317
Konsumentenverhalten
302
Professional sports
230
Profisport
230
Sportveranstaltung
222
Sport event
221
Werbewirkung
212
Advertising effects
210
Fußball
207
Brand management
194
Markenführung
187
sponsorship
183
Brand image
172
Markenimage
166
Marketing management
154
Marketingmanagement
153
Öffentlichkeitsarbeit
128
Public relations
124
USA
113
Advertising
112
Corporate Social Responsibility
111
Corporate social responsibility
109
United States
106
Marketing
102
Werbung
97
Internet marketing
93
Online-Marketing
93
Theorie
79
Theory
79
Sportorganisation
78
Sport organization
77
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Undetermined
73
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27
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Article
139
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66
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117
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117
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21
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21
Graue Literatur
21
Non-commercial literature
21
Arbeitspapier
14
Working Paper
14
Hochschulschrift
13
Aufsatzsammlung
9
Thesis
8
Collection of articles of several authors
6
Sammelwerk
6
Case study
3
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3
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English
141
German
63
French
1
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All
Nufer, Gerd
8
Woisetschläger, David
7
Biscaia, Rui
6
Breuer, Markus
5
Koronios, Konstantinos
5
Nitschke, Axel
5
Backhaus, Christof
4
Görlich, Daniel
4
Santos, Manuel Alonso dos
4
Burmann, Christoph
3
Dreisbach, Jan
3
Grohs, Reinhard
3
Hanke, Michael
3
Kirchler, Michael
3
Amanpreet Singh
2
Bezold, Thomas
2
Chmykhov, Alexey
2
Cornwell, T. Bettina
2
Correia, Abel
2
Duffner, Tobias
2
Eschenbach, Florian
2
Filis, George N.
2
Fischer, Christoph
2
Franck, Egon
2
Grunberg, Bastian
2
Handel-Jung, Gabriele
2
Hino, Yuta
2
Horsch, Andreas
2
Hundt, Steffen
2
Itani, Maher N.
2
Jain, Megha
2
Jensen, Jonathan A.
2
Jin, ChangHyun
2
Klein-Bölting, Ralf
2
Klug, Frauke
2
Ko, Yong Jae
2
Kriemadis, Athanasios
2
Lang, Markus
2
Lee, Jung-Yong
2
Lucas, Christian
2
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Springer Fachmedien Wiesbaden
3
Athens Institute for Education and Research
2
Fachhochschule Reutlingen / European School of Business
2
Technische Universität Braunschweig
2
Erich-Schmidt-Verlag
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Universität Leipzig
1
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Published in...
All
International journal of sports marketing & sponsorship
14
Journal of sport management : the official journal of the North American Society of Sport Management
12
International journal of sport management and marketing : IJSMM
7
European Sport management quarterly : ESMQ
6
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
Sport management review
6
Journal of business research : JBR
5
Journal of strategic marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Applied Marketing Science / Angewandte Marketingforschung
4
European journal of marketing : EJM
4
Sport, Business and Management : an international journal ; SBM
4
Springer eBook Collection
4
SpringerLink / Bücher
4
International journal of advertising : the quarterly review of marketing communications
3
Research
3
Diskussionsarbeit
2
Event- und Impaktforschung
2
Journal for global business advancement : JGBA
2
KulturKommerz
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Springer eBook Collection / Business and Economics
2
The journal of brand management : an international journal
2
Tübinger Diskussionsbeiträge
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
2
Working papers in economics and statistics
2
African journal of business and economic research : AJBER
1
Ambush Marketing
1
Applied economics
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
BWL 10-2012
1
Beiträge Sportökonomie, Sportmanagement
1
Business and Economic Research : BER
1
Cogent business & management
1
Corporate brand and corporate reputation
1
DUV / Wirtschaftswissenschaft
1
Der Markt : international journal of marketing
1
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Source
All
ECONIS (ZBW)
204
Other ZBW resources
1
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1
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205
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1
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
Saved in:
2
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
3
Effectiveness of
sponsorship
type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
4
Shirt
sponsorship
awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
5
Added value for sponsors : a study of network in football 2011-2018
Erichsen, Morten
;
Stiklestad, Trond
;
Holum, Marthe
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013349530
Saved in:
6
From sensation to emotion : a neuromarketing study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
7
Mixing FIFA World Cup alcohol
sponsorship
agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
8
Sponsorship
, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
9
Does team identification of satellite fans influence brand-related
sponsorship
outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni
;
Apostolopoulou, Artemisia
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
Saved in:
10
Exploring the impact of Qatar’s soft power
sponsorship
in the Indian Premier League : a social identity perspective
George, Joliss Helen
;
Ranjith, V.K.
- In:
Sport, Business and Management : an international …
14
(
2024
)
4
,
pp. 557-577
Persistent link: https://www.econbiz.de/10015061301
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