Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries : a conceptual framework
Susan Dun and Hatim Rachdi
Year of publication: |
2024
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Authors: | Dun, Susan ; Rachdi, Hatim |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 1, p. 159-171
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Subject: | Alcohol | FIFA World Cup | Qatar 2022 | Sports mega events hosting | Sports sponsorship agreements | Welt | World | Sportveranstaltung | Sport event | Fußball | Football | Sponsoring | Sponsorship | Großveranstaltung | Big event | Alkoholkonsum | Alcohol consumption | Niederlande | Netherlands | Sportmarketing | Sports marketing |
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