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~person:"Desbordes, Michel"
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Sports marketing
21
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19
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8
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7
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6
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Desbordes, Michel
Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Ko, Yong Jae
21
Biscaia, Rui
19
McDonald, Heath
18
Zhang, James J.
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Heere, Bob
16
O'Reilly, Norm
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Jensen, Jonathan A.
15
Kwak, Dae Hee
15
Ratten, Vanessa
15
Chadwick, Simon
14
Greenwell, T. Christopher
14
Kim, Yu Kyoum
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Inoue, Yuhei
12
Koronios, Konstantinos
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Séguin, Benoit
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Bennett, Gregg
10
Chanavat, Nicolas
10
Dickson, Geoff
10
Filo, Kevin
10
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International journal of sports marketing & sponsorship
4
Routledge research in sport business and management
4
International Journal of Sports Marketing and Sponsorship
2
International journal of sport management and marketing : IJSMM
2
International sport marketing : issues and practice
2
Gestion
1
Journal of strategic marketing
1
Routledge international handbooks
1
Sport management review
1
Sport, Business and Management: An International Journal
1
Sports Economics, Management and Policy
1
The global sport economy : contemporary issues
1
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ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
2
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2
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1
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
2
Sports Management in an Uncertain Environment
Basu, Bhaskar
(
ed.
);
Desbordes, Michel
(
ed.
); …
-
2023
implementation of CSR and sustainability practices: The case of international sport federations -- Part B:
Sports
Marketing
and …
Persistent link: https://www.econbiz.de/10014306640
Saved in:
3
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
4
International sport marketing : issues and practice
Desbordes, Michel
(
ed.
);
Richelieu, Andreas D. de
(
ed.
)
-
2019
: towards new horizons in global
sports
marketing
. …
Persistent link: https://www.econbiz.de/10013180160
Saved in:
5
Football club equipment manufacturers' strategy and internationalization
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 115-151)
.
2019
Persistent link: https://www.econbiz.de/10012101993
Saved in:
6
The establishment and management of sports arenas : a neo-marketing approach
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 172-212)
.
2019
Persistent link: https://www.econbiz.de/10012101999
Saved in:
7
Sports
marketing
, from humble beginnings to maturity
Desbordes, Michel
- In:
The global sport economy : contemporary issues
,
(pp. 9-70)
.
2019
Persistent link: https://www.econbiz.de/10012135154
Saved in:
8
The global sport economy : contemporary issues
Desbordes, Michel
(
ed.
);
Aymar, Pascal
(
ed.
); …
-
2019
Introduction: The current situation and outlook for sports markets --
Sports
marketing
, from humble beginnings to …
Persistent link: https://www.econbiz.de/10012016261
Saved in:
9
International sport marketing : issues and practice
Desbordes, Michel
(
ed.
);
Richelieu, André
(
ed.
)
-
2019
: towards new horizons in global
sports
marketing
. …
Persistent link: https://www.econbiz.de/10012033228
Saved in:
10
Routledge handbook of football Marketing
Chanava, Nicolas
(
ed.
);
Desbordes, Michel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10013181227
Saved in:
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