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Search: subject:"sports marketing"
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Sports marketing
1,622
Sportmarketing
1,584
Professional sports
800
Profisport
800
Sport
684
Sports
681
Consumer behaviour
652
Konsumentenverhalten
648
Football
412
Fußball
410
Sport organization
387
Sportorganisation
387
Sport event
384
Sportveranstaltung
384
Sponsorship
359
Sponsoring
353
Brand management
291
Markenführung
289
Brand image
232
Markenimage
231
Beziehungsmarketing
167
Relationship marketing
167
USA
148
United States
145
Advertising effects
128
Werbewirkung
128
Social Web
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Social web
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Sport policy
119
Sportpolitik
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Arbeitsgruppe
104
Team
104
Ball game
102
Ballsport
102
Athletes
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Sportler
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Sports economics
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Sportökonomik
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Internet marketing
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Online-Marketing
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Nufer, Gerd
31
Funk, Daniel C.
22
Ko, Yong Jae
21
Kunkel, Thilo
20
Biscaia, Rui
19
Bühler, André W.
18
Heere, Bob
16
McDonald, Heath
16
Breuer, Christoph
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Kwak, Dae Hee
15
O'Reilly, Norm
15
Drayer, Joris
14
Greenwell, T. Christopher
14
Kim, Yu Kyoum
14
Pedersen, Paul M.
14
Jensen, Jonathan A.
13
Shapiro, Stephen L.
13
Zhang, James J.
13
Bühler, André
12
Chadwick, Simon
12
Cornwell, T. Bettina
12
Desbordes, Michel
12
Doyle, Jason P.
12
Inoue, Yuhei
12
Koronios, Konstantinos
12
Uhrich, Sebastian
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Byon, Kevin K.
11
Séguin, Benoit
11
Yoshida, Masayuki
11
Bennett, Gregg
10
Filo, Kevin
10
Ratten, Vanessa
10
Chanavat, Nicolas
9
Cho, Heetae
9
Dickson, Geoff
9
Karg, Adam
9
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International journal of sport management and marketing : IJSMM
150
Sport marketing quarterly : preferred journal of the Sport Marketing Association
147
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
126
Sport management review
113
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
37
International Journal of Sports Marketing and Sponsorship
34
Sport, Business and Management : an international journal ; SBM
25
Journal of sports economics
23
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
International journal of sport finance
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
The journal of business & industrial marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Asia Pacific journal of marketing and logistics
8
European journal of operational research : EJOR
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Services marketing quarterly
6
The service industries journal
6
Tourism management perspectives : TMP
6
Applied economics
5
European journal of international management : EJIM
5
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ECONIS (ZBW)
1,592
Other ZBW resources
53
RePEc
15
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1
New sports stadia for Africa? : the impact of sportscape features on attendance intentions in sub-Saharan African club football
Quansah, Tommy Kweku
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 404-427
Persistent link: https://www.econbiz.de/10014564376
Saved in:
2
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
3
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
4
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
5
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
Child images affect sports fans' prosociality and aggression
Aytaç, Muhammed Bilgehan
;
Bi̇li̇r, Hüsnü
- In:
Journal of behavioral and experimental economics
108
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014490137
Saved in:
8
Competing in daily fantasy sports using generative models
Mlčoch, David
;
Hubáček, Ondřej
- In:
International transactions in operational research : a …
31
(
2024
)
3
,
pp. 1515-1532
Persistent link: https://www.econbiz.de/10014470559
Saved in:
9
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
10
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
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