Souza, Ronaldo Barbosa de; Lara, José Edson - In: Brazilian Business Review 8 (2011) 1, pp. 73-92
considering location as the main source of competitive advantage has been eroded in these times, and issues of store image emerge … impact of store image on a pharmacy. The work was developed using the clients of pharmacies in a major city in the State of … statistical treatment, the sample data showed the importance of store image to the pharmacies. Of a total of 30 variables …