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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
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Internet marketing
84
Online-Marketing
84
Consumer behaviour
47
Konsumentenverhalten
47
Social Web
36
Social web
36
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
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Beziehungsmarketing
23
Relationship marketing
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Viral marketing
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Virales Marketing
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social media
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Al-Adwan, Ahmad Samed
2
Cazier, Joseph A.
2
Donthu, Naveen
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Hou, Jianwei
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Roblek, Vasja
2
Sharma, Varinder M.
2
Swilley, Esther
2
Teets, Jay M.
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agah, Arvin
1
Ahmed, Aun
1
Akrimi, Yosra
1
Akroush, Mamoun N.
1
Al-Essa, Maha
1
Alhorani, Alaa
1
Ali, Omar
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Angriawan, Arifin
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Asoub, Ashraf N.
1
Atkins, Kelly Green
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Baxter, Ian
1
Becerra, Enrique P.
1
Ben Yahia, Imene
1
Bertoncelj, Andrej
1
Brown, Cheryl O.
1
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International journal of electronic marketing and retailing : IJEMR
IMF Working Papers
328
Journal of business research : JBR
323
IMF Staff Country Reports
228
NBER working paper series
227
Working paper / National Bureau of Economic Research, Inc.
207
International journal of internet marketing and advertising : IJIMA
200
NBER Working Paper
193
Journal of retailing and consumer services
185
IMF working papers
172
Discussion paper / Centre for Economic Policy Research
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
MPRA Paper
120
International journal of advertising : the review of marketing communications
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
Journal of marketing communications
116
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
SpringerLink / Bücher
110
Working paper
104
Management science : journal of the Institute for Operations Research and the Management Sciences
99
IMF working paper
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
88
International journal of hospitality management
87
Journal of money, credit and banking : JMCB
85
CEPR Discussion Papers
84
CESifo working papers
80
Discussion papers / CEPR
78
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Journal of macroeconomics
77
Technological forecasting & social change : an international journal
77
Tourism management : research, policies, practice
77
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
74
Journal of economic dynamics & control
72
Economic modelling
71
Springer eBook Collection
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Electronic commerce research
68
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ECONIS (ZBW)
84
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
5
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
6
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
7
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
8
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
9
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
10
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
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