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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Fernsehen
4
Television
4
Fernsehprogramm
3
Fernsehwerbung
3
Television advertising
3
Television programme
3
USA
3
United States
3
Advertising effects
2
Brand image
2
Consumer behaviour
2
Fernsehnutzung
2
Hörfunkwerbung
2
Konsumentenverhalten
2
Markenimage
2
Psychology of advertising
2
Radio advertising
2
Television usage
2
Werbepsychologie
2
Werbewirkung
2
Australia
1
Australien
1
Biological data
1
Biologische Daten
1
Consumer preferences
1
Customer satisfaction
1
Emotion
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Ethnologie
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Ethnology
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Familie
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Family
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Film
1
Forecast
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Konsumentenpräferenzen
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Kundenzufriedenheit
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Media usage
1
Mediennutzung
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Narrative Methode
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Narrative method
1
Perception
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English
9
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Rothschild, Michael
2
Barwise, T. P.
1
Ehrenberg, Andrew S. C.
1
Fischer, Eileen
1
Galak, Jeff
1
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Hyun, Yong J.
1
Jayasinghe, Laknath
1
Jiewen Hong
1
Meyvis, Tom
1
Nelson, Leif D.
1
Parmentier, Marie-Agnès
1
Ritson, Mark
1
Russell, Cristel Antonia
1
Schau, Hope Jensen
1
Sun, Yacheng
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of media economics
119
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
109
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
Working paper / National Bureau of Economic Research, Inc.
42
NBER working paper series
35
Discussion paper / Centre for Economic Policy Research
30
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
NBER Working Paper
29
SpringerLink / Bücher
26
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
23
Journal of sports economics
23
Young Consumers
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
20
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Aslib Proceedings
16
European Journal of Marketing
16
Kom / Kommission der Europäischen Gemeinschaften
16
CESifo working papers
15
MPRA Paper
14
Strategien erfolgreicher TV-Marken : eine internationale Analyse
14
Zur Ökonomie der Unterhaltungsproduktion
14
Europäische Hochschulschriften / 5
13
Journal of business research : JBR
13
Marketing Intelligence & Planning
13
Prometheus
13
Schriftenreihe der Landesmedienanstalten
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Working Papers / eSocialSciences
12
Discussion paper series / IZA
11
Gabler Edition Wissenschaft
11
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ECONIS (ZBW)
9
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9
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1
When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
Saved in:
2
Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
Saved in:
3
Enhancing the
television
-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
4
Everyday advertising context : an ethnography of advertising response in the family living room
Jayasinghe, Laknath
;
Ritson, Mark
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009777323
Saved in:
5
Warm it up with love : the effect of physical coldness on liking of romance movies
Jiewen Hong
;
Sun, Yacheng
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 293-306
Persistent link: https://www.econbiz.de/10009581295
Saved in:
6
Hemispherically lateralized EEG as a response to
television
commercials
Rothschild, Michael
(
contributor
)
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 185-198
Persistent link: https://www.econbiz.de/10001063618
Saved in:
7
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
8
The liking and viewing of regular TV series
Barwise, T. P.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10001031361
Saved in:
9
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
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