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Search: subject:"undesired self-congruence"
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Brand image
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brand avoidance
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undesired self-congruence
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International journal of information systems and change management : IJISCM
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Journal of global marketing
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Towards a new framework for mapping service brand avoidance : the moderating effect of gender and generation cohorts
Gilal, Faheem Gul
;
Memon, Amjad Ali
;
Gilal, Rukhsana Gul
; …
- In:
International journal of information systems and change …
12
(
2020
)
2
,
pp. 119-145
Persistent link: https://www.econbiz.de/10012598806
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2
Prepurchase determinants of brand avoidance : the moderating role of country-of-origin familiarity
Khan, Muhammad Asif
;
Lee, Michael S.W.
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 329-343
Persistent link: https://www.econbiz.de/10010428063
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