Wong, Choy-Har; Wei-Han Tan, Garry; Loke, Siew-Phaik; … - In: Industrial Management & Data Systems 114 (2014) 7, pp. 1050-1067
rate is at the infancy stage. The purpose of this paper is therefore to adapt the Unified Theory of Acceptance and Use of … Technology 2 (UTAUT2) model to explore on the factors in predicting users’ behavioral intention (BI) of m-TV. Design …