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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Consumer behaviour
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Social Web
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Social web
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Virales Marketing
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YouTube
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antecedents of video-sharing behaviour
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engagement
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hedonic
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video-sharing behaviour
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video-sharing social media
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International journal of internet marketing and advertising : IJIMA
Duesseldorf Working Papers in Applied Management and Economics
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Düsseldorf Working Papers in Applied Management and Economics
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Asian journal of business and accounting : AJBA
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European journal of marketing
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International Journal of Multimedia Data Engineering and Management (IJMDEM)
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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Investigating antecedents of consumers' video-sharing behaviour on social media
Oh, Sehwan
;
Baek, Hyunmi
;
Ahn, Joong-Ho
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011741632
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