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subject:"Brand management"
~isPartOf:"Psychology & marketing"
~isPartOf:"Nonprofit and voluntary sector quarterly"
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Search: subject_exact:"Öffentliches Marketing"
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Brand management
Nonprofit marketing
13
Nonprofit-Marketing
13
Nonprofit organization
11
Nonprofit-Organisation
11
Fundraising
6
Beziehungsmarketing
5
Markenführung
5
Relationship marketing
5
Charitable organization
4
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4
Brand image
3
Charity
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Markenimage
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charitable giving
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fundraising
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Advertising effects
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Cause-Related Marketing
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Cause-related marketing
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Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Konsumentenverhalten
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Website
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cause-related marketing
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nonprofit
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nonprofit marketing
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Accounting
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Altruism
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Altruismus
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Arts
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Boenigk, Silke
1
Bourne, Humphrey
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Curran, Ross
1
Ford, John B.
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Lee, Zoe
1
MacIntosh, Robert
1
Merchant, Altaf
1
O'Gorman, Kevin
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Schuchardt, Viktoria
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Teheri, Babak
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Psychology & marketing
Nonprofit and voluntary sector quarterly
Journal of marketing for higher education
10
Journal of nonprofit & public sector marketing
6
International review on public and non-profit marketing
5
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
International journal of nonprofit and voluntary sector marketing
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
Journal of business research : JBR
2
Journal of marketing communications
2
Routledge studies in marketing
2
AFP/Wiley fund development series
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arts marketing : an international journal ; AM
1
Beiträge zum Produkt-Marketing
1
Contemporary research in e-branding
1
Cowles Foundation discussion paper
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Funktionen und Leistungen von Nonprofit-Organisationen : 6. Internationales Colloquium der NPO-Forscher, Technische Universität München 25. und 26. März 2004
1
Hochschulmarketing
1
International journal of arts management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of public sector management : IJPSM
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of philanthropy and marketing
1
Journal of strategic marketing
1
Management research review
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Nonprofit management & leadership
1
Nonprofit marketing : sectoral applications
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Reihe Wissenschafts- und Forschungsmanagement
1
Scandinavian journal of management
1
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ECONIS (ZBW)
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1
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
2
Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 984-1006
Persistent link: https://www.econbiz.de/10011926000
Saved in:
3
Managing dual identities in nonprofit rebranding : an exploratory study
Lee, Zoe
;
Bourne, Humphrey
- In:
Nonprofit and voluntary sector quarterly
46
(
2017
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10011738156
Saved in:
4
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
Saved in:
5
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
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