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~person:"Melewar, T. C."
~subject:"Relationship marketing"
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Relationship marketing
Public relations
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Öffentlichkeitsarbeit
24
Corporate reputation
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Firmenimage
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Corporate culture
13
Unternehmenskultur
13
Communication
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Reputation
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Corporate identity
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Consumer behaviour
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corporate communication
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Melewar, T. C.
Bruhn, Manfred
4
Bernoff, Josh
2
Cabiddu, Francesca
2
Floreddu, Paola Barbara
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Foroudi, Pantea
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Hasenbeck, Manfred
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Ageeva, Elena
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Ahuja, Vandana
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Allen, Chris T.
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Altinigne, Nesenur
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Amar, Raju G.
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Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
2
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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