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~isPartOf:"Driving green consumerism through strategic sustainability marketing"
~isPartOf:"Green consumerism : perspectives, sustainability, and behavior"
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Driving green consumerism through strategic sustainability marketing
Green consumerism : perspectives, sustainability, and behavior
Green marketing and environmental responsibility in modern corporations
6
Green advertising and the reluctant consumer
5
Handbook of research on consumerism in business and marketing : concepts and practices
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
2
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
2
Corporate social responsibility and sustainability : from values to impact
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Responsible management in emerging markets : a multisectoral focus
2
The Oxford handbook of business and the natural environment
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The Routledge companion to advertising and promotional culture
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Web-based green products life cycle management systems : reverse supply chain utilization
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Betriebliches Nachhaltigkeitsmanagement : 19 Tabellen
1
Business management and environmental stewardship : environmental thinking as a prelude to management action
1
China's new deal : economic development under international financial crisis
1
Contemporary issues in marketing : principles and practice
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Continuing to broaden the marketing concept : making the world a better place
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Corporate social responsibility
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Counter-narratives and organization
1
Cut carbon, grow profits : business strategies for managing climate change and sustainability
1
Designing and communicating experience
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Die künftige Rolle des Lebensmitteleinzelhandels in der Wertschöpfungskette : Chancen, Perspektiven, Risiken
1
Enhancing knowledge development in marketing ; Vol. 21
1
Enterprise development in SMEs and entrepreneurial firms : dynamic processes
1
Ethics, social responsibility and sustainability in marketing
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Fostering global entrepreneurship through business model innovation
1
Global perspectives on contemporary marketing education
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Handbook of research on green economic development initiatives and strategies
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Information technology in environmental engineering : selected contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013) ; [held in July 2013, in Lüneburg, Germany]
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Labelling strategies in environmental policy
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Marketing in the new global order : challenges and opportunities
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Nonprofit guide to going green
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Green marketing : the next marketing revolution
Acharya, Anitha
;
Gupta, Manish
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 3-20)
.
2019
Persistent link: https://www.econbiz.de/10012000157
Saved in:
2
Environmentally conscious consumer behavior and green marketing : an analytical study of the Indian market
Kautish, Pradeep
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 119-142)
.
2019
Persistent link: https://www.econbiz.de/10012000169
Saved in:
3
Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika
;
Lal, Madan
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 143-158)
.
2019
Persistent link: https://www.econbiz.de/10012000171
Saved in:
4
Sustainable green marketing : a tred of consumerism
Tullani, Harsh
;
Dahiya, Richa
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 161-183)
.
2019
Persistent link: https://www.econbiz.de/10012000173
Saved in:
5
Communicating sustainability and green marketing : an emotional appeal
Venkata Rajasekhar, Moturu
;
Krishnaveer Abhishek, Challa
; …
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 229-257)
.
2019
Persistent link: https://www.econbiz.de/10012000411
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6
Going green : toward organic farming and a plastic-free eco-friendly lifestyle
Roy, Sumit
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 305-333)
.
2019
Persistent link: https://www.econbiz.de/10012000548
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7
Driving green marketing in a developing country : reducing the attitude-behaviour gap
Pandey, Shweta
;
Chawla, Deepak
- In:
Driving green consumerism through strategic …
,
(pp. 99-121)
.
2018
Persistent link: https://www.econbiz.de/10011764183
Saved in:
8
Green marketing strategies and marketing performance : the case of Turkey
Kılıç, Serkan
;
Özdemir, Erkan
- In:
Driving green consumerism through strategic …
,
(pp. 135-154)
.
2018
Persistent link: https://www.econbiz.de/10011764188
Saved in:
9
Green brand personality : its relevance to the green marketing practices
Acharya, Anitha
;
Gupta, Manish
- In:
Driving green consumerism through strategic …
,
(pp. 155-168)
.
2018
Persistent link: https://www.econbiz.de/10011764193
Saved in:
10
Marketing strategies for trendy animal products : sustainability as a core
Escribano, Alfredo J.
- In:
Driving green consumerism through strategic …
,
(pp. 169-203)
.
2018
Persistent link: https://www.econbiz.de/10011764196
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