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~person:"Fuentes, Christian"
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Fuentes, Christian
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Business strategy and the environment
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Scandinavian journal of management
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The business of gamification : a critical analysis
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ECONIS (ZBW)
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Play a game, save the planet! : gamification as a way to promote green consumption
Fuentes, Christian
- In:
The business of gamification : a critical analysis
,
(pp. 144-159)
.
2016
Persistent link: https://www.econbiz.de/10011563159
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2
How green marketing works : practices, materialities, and images
Fuentes, Christian
- In:
Scandinavian journal of management
31
(
2015
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10011311627
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3
Green materialities : marketing and the socio-material construction of green products
Fuentes, Christian
- In:
Business strategy and the environment
23
(
2014
)
2
,
pp. 105-116
Persistent link: https://www.econbiz.de/10010258232
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