Play a game, save the planet! : gamification as a way to promote green consumption
Year of publication: |
2016
|
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Authors: | Fuentes, Christian |
Published in: |
The business of gamification : a critical analysis. - New York : Routledge, ISBN 978-1-138-82416-4. - 2016, p. 144-159
|
Subject: | Computerspiel | Video game | Nachhaltiger Konsum | Sustainable consumption | Öko-Marketing | Green marketing |
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