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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Hartmann, Patrick
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
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Journal of retailing and consumer services
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Marketing intelligence & planning
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International journal of contemporary hospitality management
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Cogent business & management
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International journal of consumer studies
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Journal of strategic marketing
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Amfiteatru economic : an economic and business research periodical
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Journal of international consumer marketing
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International journal of advertising : the review of marketing communications
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International journal of green economics : IJGE
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
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Journal of travel and tourism marketing
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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International journal of green economics
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Journal of Islamic marketing
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Journal of global marketing
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Journal of marketing management : MM
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The journal of business & industrial marketing
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European research studies
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production economics
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Corporate social responsibility and environmental management
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International journal of economic perspectives : IJEP
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Journal of Asia Pacific business
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Journal of consumer behaviour : an international research review
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Go green : how to influence the perceived effectiveness of a green product?
Chen, Ming-Yi
;
Chiu, Ching-I
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 622-641
Persistent link: https://www.econbiz.de/10011585278
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2
Message framing in green advertising : the effect of construal level and consumer environmental concern
Chang, Hua
;
Zhang, Lingling
;
Xie, Guang-Xin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
Saved in:
3
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
4
Green advertising revisited : conditioning virtual nature experiences
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 715-739
Persistent link: https://www.econbiz.de/10003887905
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