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~type_genre:"Article in journal"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of green economics : IJGE"
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Green marketing
11
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11
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Hartmann, Patrick
2
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International journal of advertising : the quarterly review of marketing communications
International journal of green economics : IJGE
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
Cogent business & management
12
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
European research studies
5
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
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Corporate social responsibility and environmental management
4
International journal of economic perspectives : IJEP
4
Journal of Asia Pacific business
4
Journal of consumer behaviour : an international research review
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Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
11
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1
Green brand management : nexus between brand attachment, satisfaction and loyalty of green products
Ratna, Vir Ved
;
Ojha, Raj Kumar
- In:
International journal of green economics : IJGE
16
(
2022
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10014312174
Saved in:
2
Impact of spirituality, religiosity, knowledge and attitude on green purchase intention in Pakistan
Aslam, Wajeeha
;
Razzaque, Owais
;
Arif, Imtiaz
;
Farhat, …
- In:
International journal of green economics : IJGE
16
(
2022
)
4
,
pp. 331-354
Persistent link: https://www.econbiz.de/10014312324
Saved in:
3
Relationship between green marketing and behavioural intention : empirical evidence from Indian consumers
Singh, Trilok Pratap
;
Khandelwal, Utkal
- In:
International journal of green economics : IJGE
15
(
2021
)
3
,
pp. 274-299
Persistent link: https://www.econbiz.de/10012940052
Saved in:
4
A paradigm shift in consumer behaviour towards green cosmetics : an empirical study
Sharma, Meghna
;
Trivedi, Prachi
;
Deka, Jimnee
- In:
International journal of green economics : IJGE
15
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012670371
Saved in:
5
Suggested administrative management on green purchasing behaviour in Vietnam
Ha Nam Khanh Giao
- In:
International journal of green economics : IJGE
14
(
2020
)
2
,
pp. 108-120
Persistent link: https://www.econbiz.de/10012510774
Saved in:
6
Sustainable consumption : associated factors and scale validation to measure appliance purchase intentions
Reyes-Rueda, Fabian
;
Rojas-Berrio, Sandra
- In:
International journal of green economics : IJGE
14
(
2020
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10012510810
Saved in:
7
Cognitive factors influencing green consumption behaviour of young millennials : an empirical check on Indian consumers
Khan, Sher Jahan
;
Chauhan, Chetna
;
Ul Akram, Manzoor
- In:
International journal of green economics : IJGE
14
(
2020
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10012510853
Saved in:
8
Go green : how to influence the perceived effectiveness of a green product?
Chen, Ming-Yi
;
Chiu, Ching-I
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 622-641
Persistent link: https://www.econbiz.de/10011585278
Saved in:
9
Message framing in green advertising : the effect of construal level and consumer environmental concern
Chang, Hua
;
Zhang, Lingling
;
Xie, Guang-Xin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
Saved in:
10
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
11
Green advertising revisited : conditioning virtual nature experiences
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 715-739
Persistent link: https://www.econbiz.de/10003887905
Saved in:
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