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Search: subject_exact:"Öko-Marketing"
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Deutschland
Green marketing
734
Öko-Marketing
734
Consumer behaviour
488
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488
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
2
Die künftige Rolle des Lebensmitteleinzelhandels in der Wertschöpfungskette : Chancen, Perspektiven, Risiken
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
International journal of consumer studies
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of retailing and consumer services
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Marketing intelligence & planning
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The journal of brand management : an international journal
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Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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Umweltökonomische Probleme in Gesellschaft und Betrieb : Festschrift für Prof. Dr. Jürgen Blazejczak zum 65. Geburtstag
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ECONIS (ZBW)
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1
Food Retail 2019 - Digitalisierung und Nachhaltigkeit als zentrale Herausforderungen des deutschen Lebensmitteleinzelhandels
Bissinger, Katharina
;
Teuber, Ramona
- In:
Die künftige Rolle des Lebensmitteleinzelhandels in …
,
(pp. 133-159)
.
2020
Persistent link: https://www.econbiz.de/10012293780
Saved in:
2
Consumers' purchasing decisions regarding environmentally friendly products : an empirical analysis of German consumers
Eberhart, Andrea K.
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 389-397
Persistent link: https://www.econbiz.de/10011529033
Saved in:
3
Nachhaltigkeitsmarketing in Lebensmittelindustrie und -handel am Praxisbeispiel der EDEKA-Gruppe
Winzer, Peter
;
Goldschmidt, Solveig
- In:
Umweltwirtschaftsforum : uwf ; die …
23
(
2015
)
4
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011534687
Saved in:
4
Green segmentation : a cross-national study
Yilmazsoy, Baris
;
Schmidbauer, Harald
;
Rösch, Angi
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886
Saved in:
5
Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
Saved in:
6
Nachhaltigkeits-Marketing
Berneburg, Alma
;
Horst, Bruno
;
Nicolai, Sven
- In:
Umweltökonomische Probleme in Gesellschaft und Betrieb …
,
(pp. 131-142)
.
2013
Persistent link: https://www.econbiz.de/10010237954
Saved in:
7
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
Saved in:
8
The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Bartels, Jos
;
Hoogendam, Karen
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 697-708
Persistent link: https://www.econbiz.de/10009260976
Saved in:
9
Determinants of green electricity adoption among residential customers in Germany
Gerpott, Torsten J.
;
Mahmudova, Ilaha
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 464-473
Persistent link: https://www.econbiz.de/10003997222
Saved in:
10
The effects of customer benefit and regulation on environmental product innovation : empirical evidence from appliance manufacturers in Germany
Kammerer, Daniel
- In:
Ecological economics : the transdisciplinary journal of …
68
(
2009
)
8/9
,
pp. 2285-2295
Persistent link: https://www.econbiz.de/10003865700
Saved in:
11
Ist "Grün" nur ein gesellschaftlicher Tick?
Grant, John
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
3
,
pp. 8-12
Persistent link: https://www.econbiz.de/10003552096
Saved in:
12
Die neue Qualität : gut, sauber, fair
Carbonaro, Simonetta
;
Sennhauser, Peter
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
3
,
pp. 20-24
Persistent link: https://www.econbiz.de/10003552104
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